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Creative Resource Manager, Business Marketing

OpenAI· Marketing
Apply on company site
San Francisco$266k - $295kFull-timePosted 2w ago

About the role

Creative Resource Lead to plan and allocate talent across internal creative teams, contracts, and agency partners, balancing ongoing campaigns with launches and requests in a hybrid San Francisco role.

Responsibilities

  • Own creative resource planning and allocation across internal teams, contractors, and agencies, matching each project with the appropriate skills, experience, and capacity.
  • Maintain a clear, current view of team availability, capabilities, assignments, and upcoming demand across design, copy, motion, video, and web.
  • Build capacity forecasts and staffing scenarios that help creative leadership anticipate gaps, make informed tradeoffs, and plan for both sustained programs and fast-moving launches.
  • Partner with Strategy & Operations, creative leads, and producers to assess incoming work, understand its resource needs, and develop clear staffing recommendations.
  • Develop a deep understanding of each team member’s strengths, development goals, and workload, using that context to make thoughtful assignments and identify opportunities for growth.
  • Recommend the right resource model for each need—internal talent, contractors, agencies, specialists, or self-service—based on priorities, complexity, timing, cost, and creative ambition.
  • Build and maintain a strong network of contractors, freelancers, and agency partners so the team can quickly access specialized skills or additional capacity.
  • Manage contractor and agency assignments in partnership with creative leadership and producers, ensuring clarity on scope, timing, cost, and expected outcomes.
  • Manage the creative resourcing budget within agreed funding, forecasting commitments, surfacing risks, and recommending adjustments to the talent mix in partnership with Business Operations.
  • Identify and resolve resource conflicts, workload imbalances, and capability gaps before they put team sustainability, quality, or timelines at risk.
  • Create clear reporting and decision-making rhythms around demand, capacity, utilization, and resource needs.
  • Build and improve AI-enabled tools and workflows that make forecasting, talent matching, allocation, and resource coordination faster and more effective.
  • Use staffing data and team feedback to improve resource decisions, strengthen planning, and support a sustainable creative organization.

Qualifications

  • 10+ years of experience personally owning creative resource management, workforce planning, or talent allocation across multiple disciplines and concurrent programs.
  • A strong understanding of design, copy, motion, video, and web production, including the skills, roles, and collaboration required to deliver different kinds of creative work.
  • A track record of building and running capacity-planning, forecasting, and resource-allocation systems that teams trust and use.
  • Strong judgment in matching people to work, balancing individual strengths and development opportunities with business priorities, timelines, and team capacity.
  • Experience developing and managing a flexible talent ecosystem that includes internal teams, contractors, freelancers, specialists, and agencies.
  • Sound judgment about when work should be handled in-house, externally, or through a self-service model—and how to balance speed, cost, team sustainability, and craft.
  • Experience managing creative resourcing budgets, contractor rates, agency fee models, and related commercial tradeoffs.
  • Hands-on experience using AI or automation to improve resource planning, forecasting, coordination, or creative capacity, with an understanding of where human judgment remains essential.
  • The ability to build trust with creative leaders, individual contributors, producers, marketers, and external partners while communicating staffing decisions and tradeoffs clearly.
  • High ownership, discretion, composure, and flexibility in ambiguous environments, with a bias toward solving problems and helping creative talent do its best work.

Skills

Required:Creative resource managementForecasting and capacity planningBudget management

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
Last updated Oct 22, 2026. Interested? Apply on the company site.

About OpenAI

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