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Integrated Marketing Manager, Hardware

OpenAI· Marketing
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Hybrid (San Francisco)$225k - $250k + equityFull-timePosted 2w ago

About the role

Integrated Marketing Manager to translate products, value propositions, and brand strategy into audience-specific, globally relevant marketing programs across markets and customer journey stages. Role blends product marketing, brand strategy, audience research, and international growth.

Responsibilities

  • Translate complex product capabilities, use cases, and value propositions into clear, differentiated messaging that is relevant to distinct audiences without losing accuracy, nuance, or the product’s ambition.
  • Develop audience segmentation frameworks based on customer needs, behaviors, use cases, regions, industries, and stages of the customer journey.
  • Create audience-specific messaging and campaign strategies for groups such as creators, builders, professionals, students, consumers, and emerging-market users.
  • Lead cross-functional marketing programs end to end for defined audiences or initiatives, with minimal oversight, setting priorities across awareness, acquisition, activation, engagement, retention, and advocacy.
  • Lead research efforts including customer interviews, surveys, social listening, competitive analysis, market trends, and behavioral data.
  • Turn research and performance signals into actionable audience personas, messaging frameworks, briefs, campaign recommendations, and market insights.
  • Identify cultural, regional, and language-specific opportunities across global markets, and help adapt global campaigns for local audiences while maintaining a consistent brand voice.
  • Develop go-to-market plans for new campaigns, product features, audience programs, partnerships, and market expansions.
  • Identify partnership opportunities with creators, developers, communities, platforms, industry groups, and other audience ecosystems.
  • Align partners across product marketing, growth, CRM, creative, analytics, partnerships, and regional marketing; resolve tradeoffs and shape creative direction to deliver coordinated customer journeys.
  • Measure campaign and audience performance, using data to improve messaging, segmentation, customer journeys, regional strategies, and future marketing investments.
  • Build reusable campaign processes and playbooks, and coach peers and junior teammates to improve planning, creative collaboration, and execution.

Qualifications

  • Have 5–8 years of experience in product marketing, brand marketing, lifecycle marketing, growth marketing, audience strategy, partnerships, or related fields.
  • Bring deep familiarity with AI products, foundation models, generative AI capabilities and limitations, and common user workflows; this is a critical qualification for the role.
  • Have experience translating complex technology and technical product capabilities into clear, compelling, differentiated customer value propositions.
  • Are a strategic thinker who can turn audience insight, cultural context, product strategy, and business goals into a compelling point of view and an actionable marketing system.
  • Can move fluidly between big-picture strategy and hands-on execution: building the framework, writing the brief, launching the program, and reviewing results.

Skills

Required:Product marketingBrand strategyAudience researchGo-to-market planning

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
Last updated Oct 8, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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