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Ads Marketing Manager, Japan

OpenAI· Marketing
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Tokyo, JapanFull-timePosted 2w ago

About the role

OpenAI is hiring a Japan Ads Marketing Manager to build OpenAI’s advertising business in Japan, focusing on growing small and medium-sized advertisers and translating market insights into scalable programs. The role involves owning SMB growth, partnering with Sales and global teams, and adapting global campaigns for the Japanese market.

Responsibilities

  • Own SMB revenue and growth goals in Japan, translating market opportunities into a focused strategy and measurable marketing programs.
  • Build acquisition, onboarding, activation, and lifecycle programs that help SMBs launch successfully, see value, and grow their advertising investment.
  • Identify priority customer segments, verticals, and growth opportunities through customer insight, market analysis, and experimentation.
  • Recruit, engage, and grow SMB-focused agencies and partners through education, enablement, co-marketing, and scalable programs.
  • Build awareness and consideration through locally relevant case studies, webinars, events, and educational content, amplified through influencer marketing, owned channels, and paid media.
  • Partner with Sales to connect marketing programs with customer opportunities and improve handoffs across self-serve and sales-assisted journeys.
  • Coordinate with Sales and global marketing teams on large-advertiser events, activations, and market engagement.
  • Adapt global campaigns and programs for Japan, balancing local customer needs with shared resources and capabilities.
  • Measure commercial impact, test new approaches, and scale programs that improve advertiser acquisition, retention, and revenue.
  • Bring customer and agency feedback to Product, Ads Engineering, and global teams to inform the advertiser experience and future growth opportunities.

Qualifications

  • Experience in digital advertising, growth marketing, or advertiser marketing, with a track record of delivering measurable business growth.
  • Deep understanding of Japan’s advertising market, including SMB needs, agency relationships, and local customer behavior.
  • Experience building and launching programs from scratch, setting priorities in ambiguity, and moving from strategy to hands-on execution.
  • Strong knowledge of self-serve advertising and performance marketing, with experience improving acquisition, activation, retention, or expansion.
  • Experience working with agencies and partners to reach, educate, and grow advertisers.
  • Strong analytical judgment and the ability to connect customer insight, funnel performance, and experimentation to revenue outcomes.
  • A track record of working effectively with Sales, Product, and global or regional marketing teams.
  • Strong communication skills in Japanese and English, with the ability to engage local customers and collaborate across global teams.

Skills

Required:Digital advertisingMarket analysisProgram developmentPartnerships with agenciesBilingual communication
Last updated Oct 8, 2026. Interested? Apply on the company site.

About OpenAI

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