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Partner Marketing Lead, Strategic Partners (Platform, AI & Marketplace)

Shopify· Creative
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Hybrid (Remote - Americas)Full-timePosted 2w ago

About the role

Role focused on shaping and executing co-marketing and partnership strategies with Shopify’s strategic AI, platform, and marketplace partners to drive merchant adoption and awareness of joint solutions.

Responsibilities

  • Market & competitive insight: Turn market trends, merchant feedback, and research into positioning, strategy, and joint-solution opportunities. Track partner and competitor moves.
  • Positioning & narrative: Shape joint positioning and the partner-facing story. Turn complex partnerships into simple merchant-facing narratives, and equip partners and internal teams to use them.
  • Relationship & co-marketing strategy: Own the long-term relationship with each partner and the co-marketing behind it - joint planning, partner-specific plans (audience, narrative, channel mix, investment, metrics), and the cadence that drives adoption.
  • Partner craft: Stay on the same side of the table. Run diligence, surface and mitigate risk, set the context, and stay a step ahead of partner execution.
  • Creative craft: Set and hold the creative bar. Take big swings on creative and channel mix, write sharp briefs, and own the execution quality of agency and partner work - down to the pixel and letter.
  • Co-marketing & adoption: Own co-marketing beyond launch - educational content, co-built moments, events, and activations. Drive adoption through Shopify-owned surfaces, leading with education.
  • Stakeholder management: Build trust with senior stakeholders and partner counterparts. Navigate competing priorities and approval paths, anticipate leadership needs, and resolve escalations fast.
  • Delivery & measurement: Run the cross-company operating model - timelines, alignment, dependencies, shipping at a high bar. Define adoption metrics and report concisely.

Qualifications

  • Multiple years in partner/alliances marketing, integrated B2B/B2B2C marketing, or related go-to-market, ideally in technology, SaaS, commerce, media, advertising, AI, or platform businesses.
  • Built a new marketing program or practice from the ground up.
  • Proven ability to shape channel strategy, positioning, and co-marketing programs that drive Shopify awareness, merchant adoption, and measurable success.
  • Strong creative judgment - can set the bar on storytelling and execution, and direct agency or partner work to it.
  • Understands how large technology and marketplace partnerships create merchant value.
  • Works with senior external partners and navigates complex cross-company environments, including diligence and risk.
  • Exceptional communicator who influences executives, peers, and partner teams.
  • Leads multiple high-visibility workstreams in a fast-moving, distributed environment.
  • Longer-term thinker who stays ahead of partner execution.
  • High judgment and ownership, comfortable with ambiguity, and biased to first-principles thinking over orthodoxy.

Skills

Required:Partner/alliances marketingStrategy & positioningCreative directionStakeholder managementCommunication
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Shopify

Dream big, build fast, and grow far on Shopify.

Shopify is the leading all-in-one commerce platform for businesses, offering tools to manage every part of your business, from online store to in-person sales and global expansion.

ecommerceplatformonline storeretailglobal
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