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Vice President, Event Marketing – AI Accelerators

C3 AI· Marketing
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Redwood City, CA$270k - $355kfull-timePosted 2w ago

About the role

Leadership role owning the C3 AI Accelerator Series end to end, a high-visibility program integrating hands-on AI masterclasses into Tier 1 industry events, with the goal of driving pipeline through multi-city events and direct-marketing campaigns.

Responsibilities

  • Own the Accelerator program charter, target audiences, positioning, messaging, creative, and global calendar
  • Build and maintain the Accelerator Playbook, including operating model, governance, decision rights, and RACI, to ensure consistency as the program scales
  • Drive integration of Accelerators into Tier 1 industry events
  • Build and run the direct-marketing engine behind every event: personalized outbound, email, account-based campaigns, and partner channels
  • Own the registration funnel and data; be accountable for qualified attendance, show rate, and cost per qualified attendee
  • Partner with sales leadership on target accounts, seller activation, and direct outreach
  • Set and enforce post-event follow-up standards that convert every attendee into an account conversation
  • Own the master workback, market intake, and activation checklist for every city
  • Ensure attendee, technical, and facilitator readiness for a working session where every participant builds
  • Set KPIs, run the scorecard and post-event debriefs, and report results, including pipeline influenced, to executive leadership
  • Build and lead the team, own the budget, and manage agencies, venues, and vendors

Qualifications

  • Bachelor's degree; advanced degree (MBA or master's) preferred
  • 10+ years of professional experience, including extensive marketing experience
  • Extensive, proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
  • Track record of running multi-city event programs at a consistently high standard
  • Experience leading teams, managing budgets, and directing agencies and vendors
  • Data-driven approach to measurement and pipeline attribution
  • Strong executive presence and written/verbal communication skills
  • Willingness to travel extensively, domestically and internationally
  • Preferred: B2B enterprise software, AI, or developer-audience event experience; experience integrating programs into large industry conferences; account-based marketing alongside enterprise sales

Skills

Required:Direct marketing leadershipEvent program managementData-driven measurement and attribution

Benefits

  • California Base Pay Range: $270,000—$355,000 USD
  • Excellent benefits, competitive compensation package and generous equity plan
  • Equal Opportunity and Affirmative Action Employer
Last updated Oct 8, 2026. Interested? Apply on the company site.

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