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Program Manager, Product Immersion & Testing

Meta· Program Management
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Hybrid (Austin, TX)$97k - $139kFull-timePosted 2w ago

About the role

Program Manager responsible for leading product immersion and testing initiatives, coordinating cross-functional teams, and translating customer insights into product and business outcomes for Meta’s business and marketing solutions.

Responsibilities

  • Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science
  • Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects
  • Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope immersion and test design/requirements, manage logistics, and surface insights to influence for product and business outcomes (product changes, roadmap impact)
  • Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale
  • Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and quality of support
  • Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders
  • Travel: Support in-market experiences, with up to 20% travel (including international)

Qualifications

  • BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)
  • 4+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing
  • 4+ years' experience managing, tracking, and measuring digital marketing campaigns
  • Experience initiating and driving projects to completion with minimal guidance
  • Experience building relationships with cross-functional teams, delivering impact through communication and influence
  • Experience implementing processes/programs to improve product or team performance
  • Confidence working independently and leading cross-functional teams
  • Understanding of product development, market research, and testing principles
  • Strategic thinking and problem-solving skills
  • Experience with internal project management tools and escalation paths

Skills

Required:Project/Program ManagementCross-functional collaborationData analysis / insightsCommunication

Benefits

  • bonus + equity + benefits
  • Note: Benefits are referenced in the compensation section and generic Meta benefits page.
Last updated Oct 23, 2026. Interested? Apply on the company site.

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