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Brand Partnerships Lead

Meta· Consumer Marketing
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Menlo Park, CA, Hybrid (Multiple locations (global))$182k - $252kFull-timePosted 2w ago

About the role

Global Brand Partnerships Lead to direct Reality Labs’ consumer marketing strategy, scaling product adoption and brand credibility across AI wearables, VR, and emerging tech; ownership of global strategic roadmap, partnership operations, ROI measurement, and executive communications.

Responsibilities

  • Strategic Vision & Portfolio Strategy: Develop and own the global partnership roadmap for Meta Reality Labs (AI Wearables, VR, emerging tech) to drive product adoption and brand credibility; balance high-value existing alliances with bold new strategic bets
  • End-to-End Deal Management & Partner Relations: Lead complex, multi-million-dollar deal cycles—from deal structuring and negotiation through activation and renewal—building senior-level relationships across global brands, media properties, and cultural institutions
  • Operational Foundations & Scale: Define standardized frameworks, workflows, and governance processes that empower cross-functional teams to rapidly evaluate, prioritize, and activate partnership opportunities at scale
  • Measurement & Business Impact: Establish robust performance standards, ROI frameworks, and reporting cadences to evaluate partnership impact against brand equity, consumer reach, and business growth
  • Executive Influence & Cross-Functional Leadership: Partner closely with Product Marketing, Creative, Communications, and Legal teams while leveraging executive presence to pitch, align, and present strategic business cases to C-level leadership

Qualifications

  • 12+ years of experience in brand marketing, integrated marketing leadership, or global brand partnerships within a consumer technology company, a premier global brand, or a major media entity
  • 12+ years of experience in architecting, negotiating, and closing complex, multi-stakeholder brand partnership deals that drive measurable brand equity, consumer engagement, and commercial impact
  • 10+ years of experience directing high-profile sponsorship activations, integrated co-marketing campaigns, and strategic media investments
  • Executive Leadership & Influence: Proven track record of leading cross-functional teams and influencing internal C-suite leaders and external executives through data-informed strategy, executive presence, and compelling storytelling
  • Frameworks & Measurement: Demonstrated experience designing scalable partnership frameworks, governance processes, and ROI measurement systems across a large, complex portfolio
  • Strategic Agility: Proven ability to navigate fast-paced, ambiguous problem spaces, manage competing global priorities, and execute multi-faceted marketing programs with distinct business outcomes
  • Creative Evaluation: Experience evaluating and providing actionable feedback on creative assets and brand executions, with a demonstrated ability to evaluate, guide, and uphold world-class creative and brand standards across all partner touchpoints

Skills

Required:Global partnership strategyComplex deal negotiationROI measurement and analytics

Benefits

  • Bonus
  • Equity
  • Benefits (as listed in posting)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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