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Partner Marketing Manager

Meta· Business Marketing
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Hybrid (Menlo Park, CA)$124k - $178k + bonusFull-timePosted 2w ago

About the role

Partner Marketing Manager focused on AI and ISV ecosystems, owning end-to-end partner marketing programs from strategy to measurement. Emphasis on technical audiences, ISV developers, and AI platform integrations, with an AI-native approach to marketing and rapid prioritization in a dynamic environment.

Responsibilities

  • - Partner Marketing Strategy: Develop and execute integrated co-marketing plans with strategic ISV partners building on or integrating with AI solutions using our platforms and APIs, driving awareness, pipeline, adoption, and revenue
  • “- ISV Ecosystem Development: Build deep relationships with ISV partner marketing teams, understand their roadmaps, AI adoption maturity, and GTM strategies to identify high-impact opportunities
  • “- Cross-Functional Orchestration: Lead cross-functional workstreams across product marketing, sales, developer relations, comms, events, brand and creative, aligning internal and external counterparts
  • “- Campaign & Content Development: Design multi-channel campaigns (digital, events, thought leadership, case studies, webinars, workshops) showcasing joint AI solutions and ISV integration stories to drive demand
  • “- Measurement & Optimization: Define KPIs, build dashboards, and perform post-campaign analyses to quantify ROI and improve programs
  • “- AI & ISV Ecosystem Intelligence: Monitor AI landscape, ISV dynamics, foundation models, and trends to inform GTM strategy
  • “- AI-Native Execution: Integrate AI tools into workflows for research, content generation, campaign analysis, and reporting; champion AI adoption within marketing teams
  • “- Budget & Resource Management: Own budget, negotiate MDF/co-funding with ISVs, manage agencies/vendors
  • “- Executive Storytelling: Craft joint AI value propositions for C-suite/VP ISV stakeholders; present at partner summits and leadership forums
  • “- Technical Audience Marketing: Develop programs for developers, engineers, solution architects and platform builders; create credible technical content (architecture guides, integration playbooks, tutorials, webinars)
  • “- Navigating Ambiguity: Operate effectively in a fast-paced AI landscape, prioritizing with incomplete information and maintaining momentum

Qualifications

  • - 8+ years marketing experience with at least 6+ years in partner, channel, or alliance marketing at a tech company, with exposure to ISV ecosystems
  • - Direct developer marketing experience (programs aimed at developers, DevRel partnerships, SDK/API launches, hackathons, developer events/communities)
  • - Direct technical marketing experience (architecture guides, integration playbooks, demos, webinars, competitive/technical positioning for a platform or API)
  • - Proven track record of building/scaling co-marketing programs with ISV partners, platforms, or enterprise SaaS in AI/cloud/dev tools
  • - Experience with ISVs, understanding SaaS licensing, platform dependencies, channel dynamics, and AI platform adoption
  • - Experience managing marketing budgets and co-investment frameworks (MDF, joint funding) with ISV/tech partners
  • - Strong analytical skills; ability to build business cases and measurement frameworks
  • - Excellent written and verbal communication; ability to influence executives
  • - Experience in global, matrixed organizations; ability to align diverse stakeholders
  • - Thrive in fast-paced, high-growth environments with ambiguity
  • - Deep passion for AI and foundation models; technical acumen to engage with engineering/product counterparts
  • - Proven experience marketing to technical audiences (developers, AI/ML engineers, solution architects, IT leaders) with a portfolio of relevant work

Skills

Required:Partner marketing strategyISV ecosystem developmentCross-functional leadershipCampaign design and executionMeasurement & analyticsExecutive storytelling

Benefits

  • - Benefits available as part of Meta's offerings (see company benefits page)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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