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Communications Manager, Hardware, AI & Business

Meta· Corporate Communications
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Sydney, AustraliaFull-timePosted 2w ago

About the role

Communications Manager responsible for Australia-focused strategy and storytelling across Reality Labs hardware, AI, and business/advertising communications, with a consumer, policy, and cross-functional focus. Reports to the Communications Director, Australia, Japan and Korea within the APAC Communications team.

Responsibilities

  • Own the Australian communications strategy for Reality Labs and wearables — leading consumer hardware launch moments, product storytelling and hands-on media experiences
  • Anticipate and manage the policy, privacy and safety questions that accompany wearables and AI-enabled devices, in close partnership with Policy, Legal and global product comms
  • Build credibility for the category with tech, consumer and lifestyle media, creators and reviewers; develop spokesperson readiness and position for emerging issues
  • Lead local communications for Meta AI and AI product moments — making complex AI topics understandable, credible and relevant for Australian audiences
  • Partner with Policy on AI regulation, transparency and responsible-AI narratives as the Australian framework evolves
  • Work with creators and a range of media from consumer through to national political correspondents to help tell our story
  • Serve as the communications partner to the Global Business Group in Australia, building narratives around Meta's value to advertisers, SMBs, and the local creator and commerce economy
  • Develop data- and research-led business storytelling, client-facing moments, executive visibility and client case studies
  • Support ad business and platform announcements end-to-end, from positioning through to measurement
  • Partner with Policy, Legal and global comms on Australia's active regulatory agenda, developing communications strategies that support Meta's positioning
  • Lead rapid response on complex issues and reputational incidents — triaging, coordinating cross-functionally and advising on posture
  • Maintain issues playbooks, scenario plans and reactive materials
  • Serve as a primary point of contact for Australian media in your area of focus — building deep, trust-based relationships with tier-1 tech, business, consumer, policy and press-gallery journalists, editors and digital publishers
  • Act as an on-the-record and background spokesperson, and prepare and coach Meta leaders and subject-matter experts for interviews, briefings and public appearances
  • Proactively shape narratives through pitching, exclusives, deskside briefings, op-eds, thought leadership and media events; know when to lean in and when to hold
  • Maintain positive working relationships with our Australian agency partners — setting scopes of work, priorities and success measures, and holding them to a high standard of output and pace
  • Direct agency and vendor resource as an extension of the team: briefing clearly, delegating with confidence, quality-controlling the work and escalating early when it misses the mark
  • Manage budgets and retainers, making deliberate calls on where agency support adds the most leverage and where it doesn't
  • Get the most from monitoring, research and creative vendors, including media monitoring and measurement partners
  • Design social-first communications, using Meta's owned channels as a primary storytelling platform rather than an amplification afterthought
  • Build creator and community partnerships that carry Meta's narrative authentically with local audiences
  • Stay ahead of platform trends and cultural moments to inform channel strategy
  • Champion a metrics-driven approach: use coverage, narrative share and sentiment data to inform strategy and demonstrate impact
  • Actively use and experiment with AI tools to improve content production, media monitoring, research and reporting, and share learnings across the regional team

Qualifications

  • 12+ years of experience in communications spanning technology, policy, and business, with a track record of leading strategy independently
  • Demonstrated experience across both consumer/product communications and policy or public-affairs communications
  • Expertise in social media and creator strategy, using owned channels as a core communications tool
  • Outstanding media relations skills with deep, established relationships across Australian tech, business, consumer and policy media, and a proven record of securing high-profile coverage
  • Experience acting as a spokesperson and preparing senior leaders for media engagements, including on contentious topics
  • Strong press-office instincts: fast, accurate reactive judgement under deadline pressure
  • Proven experience managing PR agencies and vendor partners — scoping, briefing, budget ownership and driving high-quality output through others
  • Experience advising senior leaders and managing complex, sensitive or high-scrutiny issues
  • Proven track record of building and running communications programs end-to-end with measurable business outcomes
  • Experience communicating complex topics clearly in writing and verbally to diverse stakeholders, with sound judgement in time-sensitive situations
  • Ability to prioritise competing workstreams based on impact, deadlines and stakeholder needs in a dynamic environment

Skills

Required:Strategic communications planningMedia relationsSpokesperson and coachingCrisis/spin managementAgency managementDigital / social media strategy
Nice to have:AI tools for communications
Last updated Oct 23, 2026. Interested? Apply on the company site.

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