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Product Marketing Manager - MBA Grad, Summer 2027

Heartflow· MBA
Apply on company site
San Francisco, California, Rohnert Park, California$160k - $175k + bonusFull-timePosted 2w ago

About the role

Product Marketing Manager at Heartflow, an MBA graduate-focused role for Summer 2027 in San Francisco/Rohnert Park, CA. Owns positioning, launches, and adoption of Heartflow’s AI-driven, non-invasive cardiac solutions, translating clinical and market insights into messaging, programs, and tools for physicians and health systems.

Responsibilities

  • Market and customer insight: Build understanding of patient journey, customer needs, competitive dynamics, and market opportunities; feed insights back to Product Management to shape the roadmap.
  • Positioning and messaging: Develop differentiated positioning, value propositions, and key messages for each product and audience (cardiologists, radiologists, interventional cardiologists, referring physicians, and hospital administrators).
  • Go-to-market strategy and launches: Lead launch planning and execution for new products, features, and platform enhancements, from strategy and timelines through commercialization and adoption tracking.
  • Adoption and utilization strategy: Identify barriers to adoption and build cross-functional plans to remove them, expanding reach in existing accounts.
  • Campaigns and omnichannel programs: Design and run integrated campaigns with Marketing Communications across channels.
  • Sales and field enablement: Create tools for the field (presentations, briefs, case studies, demos, training) and ensure usage in collaboration with Sales leadership.
  • Clinical evidence and thought leadership: Translate clinical and health economics data into credible claims and content; collaborate with Clinical and Medical Affairs.
  • Compliance: Ensure marketing materials meet regulatory requirements through appropriate review processes.
  • Metrics and forecasting: Set measurable goals, manage timelines, and use data-driven evaluation; support forecasting and business planning.
  • Cross-functional alignment: Align Marketing, Sales, Product, Clinical, Customer Success, and Professional Education on a single market narrative across touchpoints.

Qualifications

  • Graduating MBA from an accredited institution (required). A bachelor’s degree in business, science, engineering, or related field is preferred.
  • 5+ years of relevant professional experience in marketing, product marketing, market development, commercial strategy, consulting, or related field (Pre-MBA experience and MBA internships count).
  • Experience in medical device, life sciences, diagnostics, digital health, or healthcare technology strongly preferred, with track record of launching marketing initiatives that drove adoption.
  • Experience working with or alongside sales organizations (plus).
  • Experience in start-up or high-growth environment and familiarity with cardiology or medical imaging (plus).
  • Ability to work on-site at San Francisco or Rohnert Park, CA; occasional travel to customer sites, conferences, and company events.

Skills

Required:Market researchPositioning and messagingGo-to-market planningCross-functional leadershipClinical/economic storytelling
Last updated Oct 12, 2026. Interested? Apply on the company site.

About Heartflow

Decisive Coronary Care

Heartflow’s vision is to transform CAD from the leading cause of death into a disease that can be managed for life.

CCTA ResourcesRoadmap AnalysisFFRCT AnalysisPlaque AnalysisHeartflow OneHeartflow One PlatformMeasurable Impact
Company profileWebsite

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