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Partner Marketing Lead, Resellers

Anthropic· Marketing & Brand
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Hybrid (San Francisco, CA), Hybrid (New York City, NY)$320k - $400kFull-timePosted 1w ago

About the role

Lead the global reseller partner marketing program for Anthropic's Claude Partner Network (CPN) Reseller track. Define strategy, playbooks, co-marketing standards, and tier advancement; manage agencies, campaigns, MDF, and measurement to drive partner-sourced pipeline and reseller revenue.

Responsibilities

  • Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue
  • Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands
  • Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice
  • Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
  • Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews, and build a regional roster that can scale as the program expands
  • Run partner-led campaigns with those agencies, using co-branded and localized kits for each market, and help partners adapt them for their own buyers
  • Own partner marketing funds (MDF) end to end: help partners build proposals, track approvals and documentation, and connect every funded activity to registered pipeline
  • Help partners reach their next tier by planning the customer stories, certification pushes, and public proof points each tier requires
  • Turn partner wins into customer stories with Customer Marketing, from interview through partner and Anthropic approvals
  • Coordinate joint announcements and press with Anthropic Communications, managing review timelines and holding partner copy to Anthropic's messaging and brand standards
  • Partner with Channel Account Managers and the field on audience and account targeting, so reseller campaigns extend Anthropic’s reach into new customers and partner and direct motions reinforce each other
  • Define how reseller marketing success is measured: set targets and KPIs for pipeline, reseller revenue, and campaign ROI, build the reporting, and use results to decide where to invest and what to change
  • Report on partner-sourced pipeline and reseller revenue influence, with 30/60/90-day tracking on every activation
  • Keep reseller partners informed through the CPN monthly broadcast and newsletter, and bring partner needs and results back into program planning

Qualifications

  • Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them
  • Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
  • Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards
  • Have run marketing programs across multiple international markets
  • Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers
  • Can build joint plans and value propositions that articulate clear business outcomes for customers
  • Have defined success measures for a partner or channel program and used the results to change investment decisions
  • Are skilled at tracking program performance in a CRM or equivalent system, and can turn that data into clear recommendations
  • Write clearly and precisely, and can hold partner-produced copy to brand and approval standards
  • Build trusted relationships with partner marketing and sales teams, and can move priorities forward with partners you don't manage
  • Can make and defend decisions with incomplete data, and know when to escalate
  • Are highly organized and can run several partner plans at once without dropping quality
  • Are comfortable building new processes from scratch, in an environment where the playbook is still being written
  • Take ownership of outcomes and step in wherever the work needs you
  • Care about the societal impacts of AI and are excited about enabling organizations to adopt AI responsibly
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Anthropic

building reliable, interpretable, and steerable AI systems

Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.

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