Senior Video Creative, Performance - Kraken Consumer
Kraken· Marketing
Remote$96k - $192k + equityFull-timePosted 1w ago
About the role
Senior performance video creative for Kraken Consumer, owning paid video production across launches, campaigns and always-on activity with AI-enabled workflows, multi-market localization, and platform-native optimization.
Responsibilities
- Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
- Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X. Build to each platform’s specs and native feel.
- Concept and cut performance video so campaigns ship as complete cross-format sets.
- Produce AI-generated and AI-assisted video, and manage tooling and repeatable workflows.
- Bring ideas to briefs, pitch culturally timely, internet-native concepts and build winners into creative pillars.
- Version and localize video at scale across markets, languages, formats and regulatory requirements.
- Build creative with testing in mind; own creative response to test results and inform next iterations.
- Flex into AI-assisted paid static when appropriate, aligned with brand baselines.
- Partner with Product Marketing, compliance and regional teams for approvals without losing the idea.
- Maintain high craft bar and clean file organization for reuse by others.
Qualifications
- 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally fintech, crypto, gaming or other regulated category.
- Portfolio submitted with application demonstrating paid video success, including two or three full video cuts and at least one AI-generated or AI-assisted piece with tooling notes, plus a tested concept with data interpretation.
- Real video skills from concept to finished, sound-designed cut.
- High-level command of gen AI video and image tooling with shipped work.
- Platform-native instincts across Meta, TikTok and YouTube with ability to tailor builds per platform.
- Experience inside a structured creative testing program with fluency in metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS).
- Fluency in internet and meme culture with comedic instincts and awareness of trends.
- Speed and accuracy in fast-turnaround environments with multiple review rounds.
- Comfort working within regulatory constraints with risk warnings, disclaimers and market-specific requirements.
- Solid copywriting instinct for scripts and on-screen text.
Skills
Required:Performance video productionAI video toolingPlatform-native video optimizationCreative testing
Benefits
- Equity
- Bonus
- Wellness allowance
- Medical
- Dental
- Vision
- 401(k) (US)
Last updated Oct 21, 2026. Interested? Apply on the company site.
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