← All roles

Senior Video Creative, Performance - Kraken Consumer

Kraken· Marketing
Apply on company site
RemoteFull-timePosted 1w ago

About the role

Senior individual contributor role owning paid video for Kraken Consumer, leading concept to finished, multi-market assets with AI-enabled production. Focus on performance video across channels, platform-native adaptations, and rapid iteration within a regulated fintech/cryp to environment.

Responsibilities

  • Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
  • Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X. Tailor content to each platform’s specs and native feel.
  • Concept and cut performance video so campaigns ship as complete cross-format sets.
  • Produce AI-generated and AI-assisted video, maintaining current tooling and scalable workflows.
  • Bring ideas to briefs, pitching culturally timely, internet-native concepts and building winners into reusable creative pillars.
  • Localize and version video at scale across markets, languages, formats and regulatory requirements.
  • Build creative with testing in mind; interpret test results and translate insights into next rounds of hooks and cuts.
  • Flex into AI-assisted paid static when appropriate, aligned with brand baselines.
  • Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
  • Maintain high craft bar and clean file organization for reuse by others.

Qualifications

  • 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category.
  • A portfolio submitted with your application, including two or three full video cuts and at least one AI-generated/AI-assisted piece, plus one tested concept with data discussion.
  • Real video skills from concept to finished, sound-designed cut.
  • High-level command of gen AI video and image tooling with shipped work.
  • Platform-native instincts across Meta, TikTok and YouTube with ability to justify platform-specific builds.
  • Experience inside a structured creative testing program; fluent in metrics like thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS.
  • Fluency in internet and meme culture with comedic instincts.
  • Speed and ability to work under fast turnarounds and multiple review rounds.
  • Comfort working under regulatory constraints with risk disclosures and market-specific requirements.
  • Solid copywriting instinct for scripts and on-screen text.

Skills

Required:Paid video productionAI video toolingPlatform-native video strategyCreative testing and analyticsCopywriting
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Kraken

setter-30setter-30-2026-q1
Company profileWebsite

More open roles at Kraken