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Director, Community Marketing

CrossFit· Marketing
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RemoteFull-timePosted 1w ago

About the role

Director responsible for leading marketing to CrossFit’s global affiliate network, overseeing communications, resources, and engagement programs to grow affiliate participation, sentiment, and retention across 10,000+ affiliates in 140+ countries.

Responsibilities

  • Affiliate Communications: Lead affiliate owner communications in partnership with Integrated Marketing; manage monthly HQ and regional newsletters, campaign emails and onboarding/win-back lifecycle journeys; set affiliate send calendar with Integrated Marketing and collaborate with Email team on builds, QA and performance; develop new owner channels (e.g., SMS).
  • Affiliate Toolkit (ATK): Own strategy, execution and data insights for marketing/resources in the Affiliate Toolkit; set content roadmap/site structure; build campaign hubs, templates, and guides for owners; track resource usage and report insights to leadership to improve HQ offerings.
  • International Community Marketing: Help lead international marketing across CrossFit's Big 8 markets; recruit/activate and set strategy for in-market Community Marketing Managers; partner with country managers and GYM team on localized content and campaigns; own localization of affiliate resources and campaigns.
  • Owners & Coaches Conference and CrossFit Games: Manage marketing, promotion, ticket sales, and communications for the Owners & Coaches Conference; set registration/attendance goals and track sales with Events team; lead marketing for affiliate activations at the CrossFit Games.
  • Campaign Activation: Translate company campaigns into affiliate playbooks, assets and timelines.
  • Engagement and Sentiment: Lead Affiliate Owner Town Halls, collaborate on owner surveys/research, and translate insights into priorities.
  • Affiliate Media Activation: Lead initiatives for affiliates to share CrossFit stories; build processes to equip country managers, Seminar Staff, and affiliates with share-ready assets.
  • Growth, Planning and Reporting: Support affiliate growth and retention via onboarding and win-back programs; build annual Community Marketing plan, calendar, and budget; manage vendors and report performance to leadership.

Qualifications

  • Experience owning email and lifecycle programs (Braze or similar)
  • Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources
  • Event and campaign marketing experience across multiple teams
  • Experience building or leading marketing across international markets, including managing in-market teams or partners
  • Ability to lead cross-functional work without direct authority
  • Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred

Skills

Required:Email marketing and lifecycle programsCMS and analyticsEvent and campaign marketingInternational marketing leadership

Benefits

  • Rich Medical, Dental, and Vision plans
  • Discretionary Paid Time Off
  • Flexible spending account and 401(k) with employer matching (vested on day one)
  • CrossFit Courses Benefit and Membership Reimbursement
  • Partnership Perks
Last updated Oct 14, 2026. Interested? Apply on the company site.

About CrossFit

Forging Elite Fitness®

CrossFit offers a results-based, community-driven approach that helps you build fitness and improve your health.

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