← All roles

CRM & Lifecycle Marketing Coordinator

[solidcore]· Marketing
Apply on company site
Arlington, VA$59k - $64.5k + bonusCorporate (Full-Time)Posted 1w ago

About the role

CRM & Lifecycle Marketing Coordinator at solidcore, responsible for executing campaigns and journeys across email, SMS, and push channels to engage, educate, convert, and retain clients, with a mix of copywriting, project management, and analysis.

Responsibilities

  • Build and schedule email, SMS, and push campaigns in Klaviyo with accurate send times, audience targeting, and QA before launch.
  • Set up and maintain automated client journeys (e.g. new studio openings, onboarding, new client trial, member nurture, new modality) and propose updates to improve performance.
  • Draft copy and provide feedback on agency-produced creative in Figma and Canva, applying solidcore brand and tone standards.
  • Build and validate client and prospect segments based on lifecycle stage.
  • Partner with the Lifecycle team to translate client behavior data into segmentation logic and personalization strategy.
  • Run A/B tests on subject lines, send times, and content to improve engagement and conversion.
  • Pull and summarize campaign performance data using platform reporting and tools like InsightsOS, Tableau, and Klaviyo reporting; create actionable recaps.
  • Maintain a shared content calendar and inform cross-functional partners of send dates and changes to marketing initiatives.
  • Use AI tools to accelerate campaign development and reporting workflows while maintaining brand voice and data accuracy standards.
  • Coordinate with Digital, Brand, and Field teams to align CRM messaging with broader marketing initiatives and studio-level communications.
  • Flag opportunities where site or app experience could better support CRM program goals and share with relevant team.

Qualifications

  • Education: Bachelor's degree preferred, ideally in Marketing, Communications, or a related field.
  • Experience: 1-2 years in CRM or lifecycle marketing, agency or in-house.
  • Skills: Hands-on experience with a CRM/marketing automation platform (Klaviyo and/or Axle strongly preferred).
  • Familiarity with Figma and Canva for reviewing or building creative assets.
  • Strong copywriting and editing skills with ability to adapt to brand voice guidelines.
  • Comfort working with data: pulling reports, spotting trends, translating numbers into next steps. Familiarity with Tableau is a plus.
  • Comfort using AI tools (e.g. Claude) to support drafting copy, summarizing data, or streamlining repetitive tasks; curiosity to learn new tools.
  • Highly organized with ability to manage multiple campaigns and deadlines.
  • Clear communicator; comfortable collaborating across Marketing, Digital, Brand, and Field teams.

Skills

Required:KlaviyoCopywritingData analysis
Nice to have:AxleFigmaCanvaTableauAI tools

Benefits

  • Competitive salary range of $59,006 through $64,464 per year, based on experience
  • Bonus eligibility based on performance
  • Monthly cell phone stipend
  • 401(k) with employer match
  • Medical, dental, and vision insurance
  • Paid parental leave and parental pay benefits
  • Free telehealth services
  • Employee Assistance Program (EAP)
  • Pre-tax commuter benefits
  • Flexible PTO
  • Free drop-in classes at solidcore
Last updated Oct 21, 2026. Interested? Apply on the company site.
[solidcore] logo

About [solidcore]

High-Intensity, Low-Impact Workout Classes

Challenge your body with [solidcore]’s high-intensity, low-impact workouts. Build strength, improve endurance, and see transformative results.

workoutfitnessstrengthendurance
Company profileWebsite

More open roles at [solidcore]