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Head of Growth

Scale Army· Marketing & Creative
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Remote$3k - $4kFull-timePosted 1w ago

About the role

Marketing leader responsible for all marketing functions, aligning paid media, creative, conversion, brand, content, and SEO; building and leading the team; setting strategy with leadership; owning business outcomes such as CAC, MQL/SQL cost, meeting cost, paid pipeline quality, organic traffic and pipeline.

Responsibilities

  • Paid Media: Manage the media buyer across Meta, Google, LinkedIn, and X; oversee 2–3 product lines with approximately $80K/month in ad spend today.
  • Conversion & Funnel Optimization: Own offers, lead magnets, landing pages, forms, booking and show rates, and testing roadmap.
  • Marketing & Sales Alignment: Bridge marketing and sales; weekly collaboration with sales; feedback on lead quality and messaging; improve targeting, offers, and creative.
  • Sales Enablement: Provide messaging, content, and market insights to help sales convert meetings.
  • Lead Generation Strategy: Develop lead-gen strategies with leadership to serve sales; challenge ICP assumptions.
  • Attribution & Analytics: Diagnose HubSpot attribution with Sales Ops to align numbers.
  • AI-Native Operations: Build AI-native dashboards, automations, and reusable agents; promote AI-native workflows across the team.
  • Creative Leadership: Lead creative team, oversee thought leadership, social, video, and podcast production; decide structure of content and organic team.
  • SEO & Organic Growth: Direct SEO agency; set direction and accountability for organic traffic, rankings, and pipeline.

Qualifications

  • 10+ years of growth experience, including at least 3 years in paid media and at least 4 years in management (management includes firing at least four people).
  • Led growth for B2B services, lead-generation, or sales-led B2B software with success measured by booked/held sales meetings.
  • Owned a paid media budget of $50K+/month across Meta, Google Ads, LinkedIn Ads, and X with depth in each channel.
  • Scaled paid media spend while maintaining or improving meetings, SQLs, and CAC.
  • Strong funnel math: CAC, conversion rates by stage, forecasting spend vs outcomes.
  • Managed or collaborated with CRO initiatives.
  • Worked with a sales team in a sales-led funnel; earned trust on lead quality.
  • Managed an SEO agency or organic growth program and can evaluate performance without hands-on SEO.
  • Collaborated with a creative team.
  • Strong HubSpot skills.
  • Advanced AI fluency beyond prompting; experience building tools with Claude Code or similar; reusable skills/agents; dashboards and automations.

Skills

Required:Paid media managementFunnel optimizationMarketing & sales alignmentSales enablementLead generation strategyAttribution & analyticsAI-native operationsSEO & organic growthHubSpot
Nice to have:Creative leadership
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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