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Beauty Strategist

WGSN
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Hybrid (Hong Kong)PermanentPosted 1w ago

About the role

Beauty Strategist role at WGSN Mindset in APAC, focusing on delivering world-class advisory services, leading client projects, and applying trend intelligence to beauty and wellness across skincare, colour cosmetics and fragrance.

Responsibilities

  • Lead and manage assigned client projects, ensuring deliverables are insightful and strategically aligned to client objectives.
  • Conduct and lead qualitative primary and secondary research across methodologies, delivering strategic analysis and actionable recommendations.
  • Develop research frameworks, methodologies and storytelling approaches to maximize client impact.
  • Build trusted client relationships by leading conversations, maintaining clear communication, and presenting evidence-backed strategic recommendations.
  • Translate client goals into clear research objectives and deliverables aligned to client needs and market dynamics.
  • Utilise proprietary data and insight tools to develop compelling solutions and identify trends impacting client businesses.
  • Ensure projects are delivered on brief, on time and to high standards, maintaining operational excellence.
  • Lead project management across workstreams, coordinate cross-functional teams and manage freelancers when required.
  • Collaborate with Account Management, Client Services, Marketing, Data and Content teams to strengthen delivery and evolve Mindset methodologies.
  • Contribute to Mindset’s research sources, networks and IP by identifying new methodologies and emerging market innovations.
  • Mentor junior colleagues and contribute to team development and culture.
  • Champion diversity, equity and inclusion across client work and team collaboration.
  • Represent WGSN and Mindset as a brand ambassador through professional communication and thought leadership.
  • Deliver engaging presentations, workshops and client-facing sessions that communicate complex ideas clearly and inspiringly.

Qualifications

  • Extensive experience in research into consumer insights and product or brand positioning across beauty & wellness, skincare, colour cosmetics and fragrance.
  • Agency experience is essential, with understanding of consultancy operational models and ability to implement strategy.
  • Strong communication and project management skills across multiple stakeholders and time zones.
  • Deep knowledge of consumer behaviour, cultural insights, and marketing trends with regional/global awareness.
  • Creative, innovation-driven mindset with experience across qualitative and quantitative methodologies.
  • Solid understanding of the role of data and analytics in commercial success and ability to guide data analysis.
  • Critical thinking with ability to consider strategic and tactical implications; strong verbal and written communication.
  • Ability to lead teams, prioritise workload and drive initiatives across multi-functional teams and time zones.
  • Commercial acumen and experience contributing to revenue generation with Enterprise and Global client teams.
  • Technical skills: Microsoft Office, Google Workspace, Google Slides; knowledge of data visualization tools such as Tableau is a plus.

Skills

Required:Experience inBeauty & Wellness consumer insightsAgency experienceCommunication and project managementTrend analysis and consumer insightsResearch methodologies (qualitative & quantitative)Data analytics understandingCommercial acumen and revenue contribution
Nice to have:Leadership and mentoring

Benefits

  • 20 days’ annual leave
  • Private Medical Insurance
  • Health & Fitness Subsidy benefits
  • Rental Reimbursement tax benefit if applicable
  • Employee Assistance Programme
  • Great learning and development opportunities
Last updated Oct 21, 2026. Interested? Apply on the company site.

About WGSN

Trend Forecasting & Analytics 2025-2032

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends

Trend ForecastingData ScienceConsumer InsightProduct DesignTradingAnalytics
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