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Consumer & Culture Strategist

WGSN· Mindset / Consulting
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Hong KongPermanentPosted 1w ago

About the role

Strategic, insight-driven client-facing role delivering world-class advisory services in consumer research, culture, trends and foresight for APAC region clients within WGSN Mindset.

Responsibilities

  • Lead and manage assigned client projects, ensuring deliverables are insightful and aligned to client objectives.
  • Conduct and lead qualitative primary and secondary research across various methodologies, delivering strategic analysis and actionable recommendations.
  • Develop compelling research frameworks, methodologies and storytelling approaches for best-in-class consulting outputs.
  • Build trusted client relationships by leading conversations, presenting strategic recommendations with evidence-backed reasoning.
  • Translate client goals into clear research objectives and strategic deliverables.
  • Utilise WGSN’s proprietary data to develop solutions and identify trends impacting clients’ businesses.
  • Ensure projects are delivered on brief, on time, and to high strategic and creative standards.
  • Lead project management across workstreams, coordinating cross-functional teams and freelancers as needed.
  • Collaborate with Account Management, Client Services, Marketing, Data and Content teams to strengthen delivery and evolve Mindset capabilities.
  • Contribute to development of Mindset’s research sources, networks and IP by identifying new methodologies and market innovations.
  • Mentor junior colleagues and contribute to team development and culture.
  • Champion diversity, equity and inclusion across client work and collaboration.
  • Represent WGSN and Mindset as a brand ambassador through professional communication and thought leadership.
  • Deliver engaging presentations, workshops and client-facing sessions that communicate complex ideas clearly.

Qualifications

  • Extensive experience in consumer research, insights, semiotics and culture, trend and foresight/innovation fields.
  • Agency experience with understanding of consultancy operating models and ability to implement strategy.
  • Strong communication and project management across multiple stakeholders and time zones.
  • Deep knowledge of consumer behaviour, cultural insights and marketing trends with regional/global nuance.
  • Creative, innovation-driven mindset with experience across qualitative and quantitative research methodologies.
  • Understanding of data and analytics in commercial success and ability to direct data analysis.
  • Strategic and tactical thinker with strong verbal and written communication.
  • Ability to lead teams, prioritise workload and manage multi-functional projects across time zones.
  • Commercial acumen with experience contributing to revenue generation with Enterprise/Global clients.
  • Technical skills: Microsoft Office, Google Workspace, slide/PPT development; basic data visualization (Tableau) is a plus.

Skills

Required:Consumer researchAgency experienceProject managementCommunicationData analysis and storytellingResearch methodologiesTrend forecasting

Benefits

  • - 20 days’ annual leave
  • - Private Medical Insurance
  • - Health & Fitness Subsidy
  • - Rental Reimbursement tax benefit if applicable
  • - Employee Assistance Programme
  • - Great learning and development opportunities
Last updated Oct 21, 2026. Interested? Apply on the company site.

About WGSN

Trend Forecasting & Analytics 2025-2032

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends

Trend ForecastingData ScienceConsumer InsightProduct DesignTradingAnalytics
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