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Funnel Conversion (CRO) Lead at AIOS — Remote, $150k-$300k/yr (including equity)

Fella & Delilah· Growth
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Remote$150k - $300kFull-timePosted 1w ago

About the role

Lead for end-to-end website conversion rate (CVR) from Meta ads in a specific country. Responsible for country-specific landers, quiz, and checkout; owns hypothesis → test → learn loop; leads a small Product Squad; remote, high-intensity role with long hours.

Responsibilities

  • Meta Click → Sale CVR: You are DRI for the end-to-end website CVR from Meta ads in a specific country.
  • Customer & marketing understanding: Deeply understand target customers in the country and reasons for conversion/non-conversion at this GLP-1 stage.
  • Ideas & prioritizing: Generate macro & micro test ideas from insights and market research; create precise hypotheses and prioritize aggressively.
  • Execution: Lead tests and ship them with a small squad (1x Engineer + 1x Designer); ensure rapid, high-quality delivery.
  • Measure & learn: Measure everything important and use data to inform future testing.
  • Improve tooling: Own and improve tooling without waiting for others.

Qualifications

  • 4+ years running a high-volume (>hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.

Skills

Required:Experimentation & analyticsMarketing analyticsProduct & design collaborationEngineering mindset

Benefits

  • Healthcare: comprehensive medical insurance (if appropriate).
  • Remote: fully distributed team.
  • Personal development: budget for books, courses, coaching.
  • Personal wellness: budget for gym, health apps.
  • GLP-1s: free clinic membership.
  • Health coaching: free biweekly health coaching.
  • Work coaching: free biweekly work coaching.
  • Equipment: Macbook & work-from-home equipment provided as needed.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Fella & Delilah

Fella & Delilah is the direct-to-patient clinic for busy families to…

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best. We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care. **We’ve grown >1000x since Aug 2021, >100x since Aug 2022, >10x since Aug 2023**. We’re >$50M ARR. We’ve been cashflow positive for the last 24mo. We’re >10,000 customers with high NPS. Almost all of this has so far been through Fella. Delilah is still very new. We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us. You can read more about working at Fella & Delilah here: https://www.notion.so/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4?pvs=21

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