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Head of Funnel Conversion (CRO) at AIOS — Remote, $200k-$400k/yr + up to 0.3%

Fella & Delilah· Growth
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Remote$200k - $400kFull-timePosted 1w ago

About the role

Head of Funnel Conversion at AIOS, a remote leadership role responsible for end-to-end website CVR from Meta ads across all countries. Leads a growing Funnel Conversion team (country-specific Product Squads) and drives macro tests, landing pages, quizzes, and checkout optimization to scale international growth.

Responsibilities

  • DRI for the end-to-end website CVR from Meta ads across all countries
  • Manage Funnel Conversion team: 1x Lead + 1x Engineer + 1x Designer per country
  • Guide Leads to deeply understand target customers in their country, design macro tests, execute tests, and derive learnings
  • Own the country-specific landers, quiz, and checkout
  • Personally remain hands-on while enabling Leads to perform excellently
  • Work with Omniconvert, PostHog, and Hex, with the ability to redesign tech stack as needed
  • Deliver rapid, high-quality tests from idea to result and learning
  • Improve tooling in collaboration with Leads

Qualifications

  • 5+ years leading & running a high volume of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments
  • Strong consumer instincts and ability to assess flows for dead/cringe/slow/confusing or magical experiences
  • Funnel literacy and understanding of ad-to-landing-page handoff and paid efficiency metrics (CPL, CAC, quality score, LP experience)
  • Hands-on, autonomous with end-to-end testing ownership (ideation, setup, QA, readouts)
  • Strong analytics mindset and proficiency with data analysis and KPI tracking
  • Design sensibilities and ability to wireframe and work with design to translate ideas into pixels
  • Technical comfort with code and ability to work closely with engineering
  • Ability to run a team of A-players, grind in trenches, and balance strategic and hands-on work
  • Autodidactic, highly organized, capable of managing multiple projects in uncertainty

Skills

Required:End-to-end CRO leadershipExperiment design and prioritizationAnalytics and data storytellingDesign collaboration and wireframingEngineering collaboration

Benefits

  • Healthcare: comprehensive medical insurance (if appropriate)
  • Remote: fully distributed team, remote work
  • Personal development: budget for books, courses, coaching
  • Personal wellness: budget for gym, health apps
  • GLP-1s: free clinic membership
  • Health coaching: biweekly health coaching
  • Work coaching: biweekly work coaching
  • Equipment: Macbook & home-office setup provided
  • Opportunity to shape company culture
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Fella & Delilah

Fella & Delilah is the direct-to-patient clinic for busy families to…

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best. We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care. **We’ve grown >1000x since Aug 2021, >100x since Aug 2022, >10x since Aug 2023**. We’re >$50M ARR. We’ve been cashflow positive for the last 24mo. We’re >10,000 customers with high NPS. Almost all of this has so far been through Fella. Delilah is still very new. We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us. You can read more about working at Fella & Delilah here: https://www.notion.so/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4?pvs=21

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