Senior Integrated Campaigns Manager
Hybrid (New York)$136k - $187kFull-timePosted 1w ago
About the role
Senior role responsible for building Harvey's global integrated campaigns from strategy to execution, aligning audiences, positioning, and programs to drive awareness, engagement, and revenue.
Responsibilities
- Set Harvey's global integrated campaign strategy. Define the audiences, segments, narratives, and campaign architecture that build relevance with our audiences and drive awareness, engagement, pipeline, and revenue.
- Turn audience insight into differentiated positioning. Develop messaging rooted in primary research, customer insight, competitive intelligence, and demonstrated use cases. Build claims on evidence and create narratives sophisticated audiences find credible.
- Translate company priorities into market-facing programs. Partner with Product, Sales, and business leaders to develop marketing strategies around Harvey's most important growth initiatives, connecting what matters to the business with what matters to our audiences.
- Orchestrate the full marketing system. Bring together digital, social, communications and analyst relations, alliances, events, field marketing, and other channels into cohesive global campaigns, spanning major launches, category-building moments, and always-on programs.
- Analytics and optimization. Track and report key campaign goals, performance metrics, and operating cadence that connect campaign investment to audience and business outcomes.
- Raise the creative and strategic bar. Establish what great campaign thinking looks like at Harvey, from the quality of the insight and sharpness of the message to the craft of the execution and rigor of the measurement.
- Build an AI-native campaign engine. Apply AI across audience research and modeling, creative development, experimentation, personalization, localization, and performance analysis. Develop repeatable approaches that raise the capabilities of the broader marketing organization.
Qualifications
- 5+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS.
- Strong commercial instincts. You've owned multi-million-dollar investments and understand how to connect marketing decisions to audience impact, pipeline, revenue, and ROI.
- Exceptional positioning and messaging judgment. You know how to get from audience research and market insight to a differentiated point of view, and you're a strong enough writer to do the work yourself when the stakes are high.
- Exceptional cross-functional influence. You've orchestrated digital, social, communications, analyst relations, partnerships, events, and field marketing as one system rather than optimizing a single channel in isolation.
- Hands-on fluency with AI. AI is already part of your campaign workflow. You have informed opinions about where it meaningfully improves marketing, and where human judgment remains the advantage.
- Comfort with ambition and ambiguity. You can create clarity where there isn't yet a playbook, move quickly without lowering the bar, and build systems that become more sophisticated as Harvey grows.
Last updated Oct 15, 2026. Interested? Apply on the company site.
About Harvey
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Harvey is a platform built to meet the standards of the world’s leading professional service firms.
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