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Market Research Lead, ChatGPT

OpenAI· Marketing
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Hybrid (San Francisco)$240k - $300kFull-timePosted 1w ago

About the role

Senior market research lead responsible for shaping insights and analytics strategy for a major business area (ChatGPT) within OpenAI, leading multiple research workstreams and translating findings into strategic recommendations for senior leadership.

Responsibilities

  • Set research strategy, priorities, and goals for a major business area, aligning the research agenda with critical decisions and anticipating future needs.
  • Independently define, prioritize, and lead multiple complex quantitative and qualitative research workstreams, balancing business impact, rigor, speed, and resources.
  • Serve as a strategic partner to brand, product marketing, creative, product, and other teams, helping shape business strategy and goals through insights.
  • Address challenges such as reaching new audiences, evolving our brand, positioning our product suite, and improving experiences.
  • Connect primary research with behavioral data and other evidence, partnering with analytics colleagues to build a holistic understanding of our audiences.
  • Translate complex findings into clear narratives and actionable recommendations that influence senior leaders and align stakeholders around decisions.
  • Set technical and quality standards for research design, execution, analysis, and interpretation, including work delivered by agencies and vendors.
  • Develop reusable frameworks and foundational research that strengthen the team’s ability to answer complex questions over time.

Qualifications

  • 12+ years of experience in mixed-method market research and data analysis, with deep expertise in quantitative and qualitative methods.
  • A track record of setting research strategy and independently leading multiple complex workstreams across a substantial business area or cross-functional initiative.
  • Strong judgment in ambiguous situations, including identifying the right questions, prioritizing competing needs, and choosing methods that support consequential decisions.
  • Hands-on expertise across the full research lifecycle, including instrument design, sampling, weighting, statistical analysis, and reporting.
  • Demonstrated success synthesizing evidence from multiple sources into recommendations that influence senior leadership and marketing, product, or business strategy.
  • Experience spanning product or go-to-market research, positioning and messaging, brand strategy, campaign development, and tracking.
  • Experience conducting global research and managing agencies or vendors to deliver high-quality outcomes.
  • Experience establishing research standards, developing reusable frameworks, and mentoring experienced researchers or cross-functional peers.
  • Proficiency with statistical analysis and survey programming.
  • Excited to make AI part of how you work—actively experimenting with new tools and finding practical ways to improve the quality, speed, and impact of your work.

Skills

Required:Market research leadershipQuantitative methodsQualitative methodsData synthesis & storytellingCross-functional collaborationVendor and agency managementSurvey programming

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends may also be provided.
Last updated Oct 15, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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