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Senior manager, lifecycle & audience marketing

WRITER· Marketing
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Hybrid (San Francisco, CA), Hybrid (Chicago, IL), Hybrid (Seattle, WA), Hybrid (New York City, NY), Hybrid (Austin, TX)$157k - $185k + equityFull-timePosted 1w ago

About the role

WRITER is seeking a senior lifecycle marketing manager to own engagement, nurture, and growth of audiences across the customer journey, with end-to-end responsibility for email and lifecycle programs in HubSpot, including strategy, execution, measurement, and optimization.

Responsibilities

  • Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot
  • Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations
  • Drive audience segmentation strategy, getting into the weeds of how our database is structured to deliver the right message to the right person at the right time across a growing contact base
  • Use behavioral, account, intent, and engagement signals to create experiences that become more relevant and personalized over time, supporting complex enterprise buying journeys and account-based GTM motions
  • Partner cross-functionally with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with broader GTM priorities and ensure nurture supports pipeline from first touch through expansion
  • Explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey — experimenting quickly and pushing beyond traditional lifecycle playbooks
  • Establish the reporting and measurement framework that connects lifecycle activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements

Qualifications

  • 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology
  • Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution
  • Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions
  • Deep hands-on experience with HubSpot or a comparable marketing automation platform. Comfortable independently building emails, lists, workflows, nurture programs, automation, and reporting
  • Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy
  • Strong understanding of segmentation, personalization, behavioral triggers, and audience management
  • Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, QA, and performance measurement
  • Strong analytical instincts and the ability to translate performance into clear decisions and program improvements
  • A builder mentality with strong ownership and comfort operating in ambiguity
  • A strong point of view on personalization and curiosity about how AI is changing email, audience strategy, and lifecycle marketing

Skills

Required:Lifecycle marketing strategyHubSpot / Marketing AutomationAudience segmentationData-driven decision making
Nice to have:Account-based GTM

Benefits

  • Generous PTO, plus company holidays
  • Medical, dental, and vision coverage for you and your family
  • Paid parental leave for all parents (16 weeks)
  • Fertility and family planning support
  • Early-detection cancer testing through Galleri
  • Flexible spending account and dependent FSA options
  • Health savings account for eligible plans with company contribution
  • Annual work-life stipends (Wellness, Learning and development)
  • Company-wide off-sites and team off-sites
  • Competitive compensation, company stock options and 401k
Last updated Oct 15, 2026. Interested? Apply on the company site.

About WRITER

End-to-end agent builder platform that unites IT & business

Eliminate silos with an end-to-end agent builder platform, designed for collaboration—without compromise. Build, activate, and supervise agents.

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