← All roles

Experiential Marketing Lead (Head of Shopify Spaces, London)

Shopify· Creative
Apply on company site
Hybrid (London, United Kingdom)hybridPosted 1w ago

About the role

Lead the experiential program strategy and operations for Shopify Spaces London, building and running a permanent Space that connects London entrepreneurs, retailers, and communities with Shopify’s platform. Own programming, production, team building, partnerships, and the culture/quality bar to create memorable, impactful moments that travel beyond the Space.

Responsibilities

  • Build the London strategy for Shopify Spaces. Define the programming thesis, roadmap, budget, KPI model, and operating cadence for a Space whose job is to make Shopify unmistakably useful and culturally relevant for London entrepreneurs, retailers, creators, and commerce communities.
  • Make the case for why Spaces matter. Turn the London Space into a strategic asset for Shopify: a place where entrepreneurs get more successful, our role in retail and commerce becomes tangible, and the brand earns attention because the work is useful, surprising, and worth sharing.
  • Build the system, not just the calendar. Establish how ideas are sourced, briefed, greenlit, produced, marketed, measured, and, when they are not strong enough, killed.
  • Act as curator-in-chief. Gatekeeper for only “hell yes” opportunities. Program a mix of pop-ups, founder salons, product education, retail experiments, community dinners, workshops, talks, launches, and cultural moments that feel inevitable, not busy.
  • Make London feel like London. Stay close to founders, retailers, creatives, agencies, communities, neighbourhoods, and brands shaping commerce in the city.
  • Produce moments people repeat. Own end-to-end experience with the team, including tiny details people remember.
  • Use the product, not just the logo. Make Shopify’s commerce platform visible in retail experiments and pop-up infrastructure, from POS to Shop App moments.
  • Build the team. Hire, manage, and develop the London Spaces team, including senior event producers, operations, and partnership marketing roles.
  • Own the partner and vendor ecosystem. Establish and manage relationships with experiential agencies, freelancers, fabricators, AV teams, caterers, staffing, security, and local collaborators.
  • Run the machine. Manage budgets, security, storage, AV, maintenance, rituals, and operating standards for a sharp Space daily.
  • Measure what actually matters. Attendance, community growth, pipeline influence, product engagement, partner value, and earned attention.

Qualifications

  • Founder-grade experiential judgement.
  • Taste, demonstrably. A body of work you can point to, defend, and critique honestly.
  • Cultural fluency in London. Understanding where entrepreneurs, retailers, creators, and communities actually gather.
  • Production fluency. Credibility with vendors and partners (fabricators, AV, catering, staffing, agencies, security, landlords).
  • Systems thinking. Ability to build scalable processes for creative work.
  • Senior influence. Ability to advise executives and make a sharp, reasoned case.
  • Operational nerve. Calmness in complexity; ability to create order out of chaos.
  • Curious about commerce and technology. Willing to engage with Shopify’s space and pace without being a Shopify expert on day one.

Skills

Required:Experiential judgmentCultural fluency in LondonProduction managementSystems thinkingExecutive influenceOperational management
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Shopify

Dream big, build fast, and grow far on Shopify.

Shopify is the leading all-in-one commerce platform for businesses, offering tools to manage every part of your business, from online store to in-person sales and global expansion.

ecommerceplatformonline storeretailglobal
Company profileWebsite

More open roles at Shopify