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Head of Forward Deployed Product Mangement

FERMÀT· Product
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Hybrid (San Francisco, CA)full-timePosted 1w ago

About the role

Head of Forward Deployed Product Management leading FDPM team to drive customer lift across paid campaigns, merchandising, and dynamic pages. Hands-on leadership, coaching, and development of FDPMs while partnering with customers and executives to turn insights into product direction and scalable playbooks.

Responsibilities

  • Finding lift. Own the team's ability to move conversion and revenue for customers. Spot the highest-impact opportunities across paid campaigns, merchandising, and dynamic pages, and make sure the team runs fast, well-designed experiments against them.
  • Team leadership and development. Hire, coach, and develop FDPMs. Establish clear expectations, support career growth, and build a team capable of independently leading complex customer partnerships.
  • Customer outcomes. Ensure every engagement has clear business objectives, a prioritized execution plan, and a credible approach to measuring success. Set team goals and KPIs, run a regular operating cadence against them, and hold the team accountable for successful launches, product adoption, and demonstrated value.
  • Delivery quality and capacity. Set standards for scoping, implementation, validation, and ongoing optimization. Allocate accounts based on complexity and opportunity, manage dependencies, and resolve escalations.
  • Strategic customer leadership. Support FDPMs in complex relationships, build executive trust, and align stakeholders around priorities and results. Partner with commercial leadership by surfacing customer risks and opportunities and providing evidence of business impact.
  • Product direction from customer learning. Turn patterns across deployments into actionable recommendations for Product and Engineering. Distinguish customer-specific requirements from capabilities that should become part of the core product.
  • Scalable execution. Build playbooks, tools, and AI-enabled workflows that improve speed and consistency. Reduce repetitive work so FDPMs can focus on decisions and execution that require their judgment.
  • Analytical rigor. Establish a high bar for experiment design, data quality, and interpreting results. Ensure the team translates analysis into clear recommendations and next actions that improve conversion and customer performance.

Qualifications

  • Hands-on experience driving measurable growth for ecommerce or consumer brands: optimizing paid campaigns, merchandising, landing pages, or conversion funnels.
  • Experience managing and developing teams in forward deployed product, agent strategy, growth, technical product management, or a related customer-facing technical function.
  • Track record of delivering complex enterprise implementations from discovery through launch, adoption, and measurable impact.
  • Strong product judgment and the ability to prioritize competing customer needs, technical constraints, and business goals.
  • Technical fluency to work with engineers on integrations, data flows, instrumentation, and implementation tradeoffs.
  • Analytical depth to evaluate experiments, question data quality, and connect product performance to customer outcomes.
  • Ability to build trust with executive sponsors and working teams, communicate difficult tradeoffs, and keep complex engagements moving.
  • Experience building repeatable processes and managing a team against goals, while maintaining a high standard of customer-specific execution.
  • Experience with AI products or agentic workflows is a strong plus.

Skills

Required:Growth strategy and experimentation leadershipFDPM team management and developmentExecutive stakeholder managementProduct strategy and roadmapAnalytical problem solving and experimentation

Benefits

  • Competitive base salary, performance bonus, and equity (range TBD)
  • Comprehensive health, dental, and vision insurance for you and all your dependents
  • 401(k) with 4% matching
  • 4 months of paid parental leave
  • Unlimited PTO (with a minimum of 5 days per quarter)
Last updated Oct 15, 2026. Interested? Apply on the company site.

About FERMÀT

Tailor Every Touchpoint

FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion.

AIecommercelanding pagesexperimentationfunnel managementshopper engagementconversion
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