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GBG Sales Intelligence Lead, AI Go-To-Market

Meta· Sales
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Hybrid (Menlo Park, CA), Hybrid (Multiple locations)$158k - $224kFull-timePosted 1w ago

About the role

Lead the GTM strategy for Meta's GBG AI products, owning packaging, communications, enablement, and cross-functional collaboration to drive AI adoption within the GBG field organization. Responsible for GTM strategy, communications, change management, training, and success measurement in partnership with product, engineering, and data teams.

Responsibilities

  • Define and evolve the go-to-market (GTM) strategy for AI products, identifying opportunities to leverage AI-native approaches, and execute on that strategy
  • Own the end-to-end GTM calendar for AI: what launches when, who gets access, and in what sequence
  • Develop and execute all communications related to AI rollouts — announcements, enablement materials, change management messaging, leadership updates
  • Create and maintain the GTM playbook: repeatable processes for how new AI capabilities go from "built" to "adopted at scale."
  • Drive change management: ensure that the field organization understands not just what is launching, but why it matters and how to use it
  • Partner with the Sales Intelligence Product team to understand the product roadmap, strategy, and launch calendar
  • Develop training and enablement content as well as certification tied to launch events
  • Manage communication channels and information architecture so people know where to go for what they need
  • Partner with Data Science to determine how success is measured

Qualifications

  • Currently has, or is in the process of obtaining, a Bachelor's degree in a relevant field
  • 8+ years of experience in sales or sales operations at large-scale organizations, with a proven track record of leading complex initiatives and driving business results
  • Technical Fluency Required: talk to product and engineering, understand APIs, data flows, and platform architecture at a working level, but no engineering degree required
  • Exceptional at translating between business language and technical language
  • Organized, detail-oriented, and comfortable with managing complex multi-team coordination
  • Proven track record of operating at the intersection of product, engineering, and sales

Skills

Required:Go-to-market strategyChange managementCommunication & enablementCross-functional collaborationTechnical fluency

Benefits

  • Bonus
  • Equity
  • Benefits
Last updated Oct 23, 2026. Interested? Apply on the company site.

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