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Growth Marketing Manager, EMEA

Meta· Marketing
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Hybrid (Dublin)Full-timePosted 1w ago

About the role

Experienced EMEA Growth Marketing Manager to scale user acquisition, engagement, and revenue through data-driven marketing strategies, with a focus on end-to-end paid social and digital campaign performance and AI-enabled optimization.

Responsibilities

  • Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisitions, retention, and brand awareness at scale
  • Analyse campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster
  • Explore and experiment with new growth tactics and channels with an eye on CAC, LTV, and scalability — leveraging AI to rapidly prototype, stress-test, and validate new approaches
  • Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and anomaly detection
  • Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities
  • Collaborate cross-functionally with product marketing, martech, research, and creative teams to align strategies with business goals
  • Partner with analytics and data science teams to develop measurement frameworks and attribution models
  • Use AI as the default toolkit for day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use
  • Demonstrate measurable impact from AI-augmented ways of working (e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team
  • Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness

Qualifications

  • 8+ years of experience in performance marketing, growth marketing, or digital marketing roles with measurable scale outcomes
  • Proven track record of driving scalable user acquisition and revenue growth through paid media and digital channels
  • Strong analytical skills with experience using data to inform decisions and optimize campaigns
  • Demonstrated AI fluency — already using AI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes
  • Experience managing cross-functional projects and collaborating with diverse teams
  • Excellent communication skills, able to distill complex concepts into clear, compelling messages
  • Experience with marketing tools and platforms such as Meta Ads Manager, Google Ads, and marketing automation tools
  • Experience in campaign strategy & brief writing: can write a brief sharp enough for an AI agent to build the whole campaign from while ensuring it will result in the desired business objective
  • Provides marketing data & audience fluency: knows signals, SQL, and holdouts well enough to catch and correct a wrong audience
  • Experience in journey & marketing automation: has built multi-channel journeys before, so can validate and fix AI-generated ones
  • Strong judgment in Messaging, creative and brand. Owns copy and creative quality, including brand/legal review and localization requests
  • Judgement in QA & escalation: Rigorous pre-launch QA, owns the launch call, and knows when to escalate to a specialist (Marketing Audiences, Channels, etc.)
  • Ability to prioritize competing workstreams based on impact and business needs, and to adjust plans as market conditions, data, or priorities shift

Skills

Required:Performance marketing and growth marketingAI fluencyData analysis and decision-makingCampaign strategy & brief writingCross-functional collaborationCommunication & storytelling

Benefits

  • Not specified in the description
Last updated Oct 23, 2026. Interested? Apply on the company site.

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