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Manager, Channel Strategy

Meta· Business Marketing
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Hybrid (Menlo Park, CA)$193k - $265kFull-timePosted 1w ago

About the role

Lead a data-driven channel strategy team within Meta's Scaled Business Marketing (SBM) to move businesses through their journey with Meta. Set the Channel vision, influence cross-functional strategy, and drive measurable global impact through data, experimentation, and AI-enabled marketing across Meta’s product ecosystem.

Responsibilities

  • Lead, manage and grow a team of growth marketers, including mentoring, recruiting, training and onboarding
  • Lead channel strategy across multiple large audience or product areas, and drive alignment across organizations
  • Design channel strategies and campaigns that deliver short term and long term growth
  • Prioritize across initiatives and stakeholders so the team delivers the most impact
  • Decide with data, and run global programs that adapt to each market
  • Use audience and product usage data, plus experiments, to set the channel growth strategy
  • Use AI and advanced analytics to accelerate business impact
  • Build working relationships with leaders across Product, Engineering, Sales, Marketing Operations, Data Science and Finance, and with media buying agencies and vendors
  • Foster a team environment that prioritizes impact, transparency, and continuous improvement
  • Communicate up, down and sideways across the organization

Qualifications

  • Bachelor's degree in a directly related field, or equivalent practical experience
  • 12+ years of experience in marketing, with a track record of increasing responsibility, including managing high-performing and growing teams
  • 5 years of experience in building and leading teams
  • Deep experience in marketing channels- including web, paid, owned or non-digital
  • Demonstrated experience in achieving marketing results against organizational objectives at a global scale
  • Analytical experience and experience working with analytics/data science team on defining KPIs, experimental design and cross-channel measurement
  • Proven leadership experience, including influencing and communicating direction across cross-functional teams
  • Experience working with AI tools

Skills

Required:Team leadershipChannel strategyData-driven decision makingAI tools experience

Benefits

  • Benefits available as part of Meta compensation package
Last updated Oct 23, 2026. Interested? Apply on the company site.

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