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Senior Field Marketing Manager EMEA

Armada· Events
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Hybrid (Dublin, Ireland)full-timePosted 1w ago

About the role

Senior Field Marketing Manager to plan and execute Armada's field marketing programs across EMEA, translating regional priorities into high-impact events and campaigns that generate pipeline, deepen executive relationships, and strengthen Armada's presence in priority markets.

Responsibilities

  • Translate the annual EMEA field marketing plan into a detailed calendar of programs, campaigns, owners, milestones, target accounts, and follow-up actions aligned to territory priorities and pipeline goals.
  • Execute integrated regional campaigns across events, executive programs, account-based marketing, digital, content, and partner channels to engage priority accounts throughout the buyer journey.
  • Create market-specific programs that reflect local business dynamics, cultural nuances, and customer needs while maintaining a consistent global brand and narrative.
  • Own regional performance reporting, including pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome; use insights to optimize the portfolio continuously.
  • Personally plan and deliver Armada's EMEA field event portfolio, including Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences, partner activations, and customer programs.
  • Own each program from brief through execution and follow-up, including audience strategy, invitations, registration, venue and vendor coordination, content, speakers, staffing, on-site delivery, lead capture, and post-event action plans.
  • Create executive-tier experiences that convene senior customers, prospects, partners, and industry leaders around sovereign AI, infrastructure, energy, and security.
  • Partner with the Dublin Experience Center team to develop customer briefings and regional executive programs that accelerate strategic opportunities and deepen relationships.
  • Evaluate third-party event investments against audience fit, business relevance, brand alignment, and expected return; recommend where Armada should participate, sponsor, speak, or decline.
  • Work side by side with EMEA Sales teams to build target lists, drive attendance, prepare account teams, run on-site engagement, and ensure timely follow-up against shared pipeline outcomes.
  • Partner with Product Marketing, Corporate Marketing, Communications, Partnerships, Customer Marketing, and Experiential Marketing to bring campaigns and launches to life in the region.
  • Build regional enablement plans so Sales and executive teams have the messaging, target lists, follow-up motions, and content needed to convert engagement into opportunity.
  • Work with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room.
  • Own day-to-day budget management for EMEA field programs, including estimates, purchase orders, invoices, accruals, reconciliations, and forecast updates.
  • Manage agencies, venues, production partners, and other vendors, including selection, negotiation, scopes of work, timelines, and quality control.
  • Build and maintain program briefs, workback plans, run-of-show documents, staffing plans, attendee communications, and post-program reporting for every activation.
  • Travel to and lead programs on site, resolving issues quickly and maintaining a high bar for the customer, partner, and executive experience.

Qualifications

  • 10+ years of B2B field marketing, demand generation, or experiential marketing experience, ideally within high-growth enterprise technology or infrastructure companies.
  • Proven success building EMEA programs that generate pipeline, engage senior decision-makers, and advance complex enterprise sales cycles.
  • Deep experience partnering with regional Sales leaders and account teams to translate territory plans into focused marketing programs.
  • Strong event and executive engagement expertise across multiple EMEA markets, from intimate C-suite programs to major industry conferences.
  • Data-driven approach to planning and measurement, with fluency in pipeline reporting, attribution, account engagement, and budget optimization.
  • Excellent project management and communication skills, with the ability to lead cross-functional workstreams and manage multiple programs at once.
  • Sound judgment, executive presence, and comfort operating in a fast-moving environment with evolving priorities.
  • Willingness and ability to travel approximately 40 percent across EMEA and internationally, including frequent multi-day trips and on-site event delivery.

Skills

Required:B2B field marketingEMEA market expertiseEvent management

Benefits

  • Not specified in the description.
Last updated Oct 16, 2026. Interested? Apply on the company site.
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Armada’s platform combines connectivity, compute, and real-world AI to solve your toughest challenges right where your data is generated.

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