← All roles

Senior Product Marketing Manager - Plaque

Heartflow· Marketing
Apply on company site
San Francisco, CA$165k - $200kfull-timePosted 1w ago

About the role

Senior Product Marketing Manager responsible for planning, developing, and executing Plaque Analysis marketing strategy to drive adoption and utilization with Heartflow field team.

Responsibilities

  • Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities.
  • Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.
  • Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
  • Collaborate across Marketing to ensure a cohesive marketing plan.
  • Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments.
  • Collaborate with Sales Training to build content for continued education of the salesforce.
  • Collaborate with Medical Affairs to build thought leadership content.
  • Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
  • Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure effectiveness of marketing programs.

Qualifications

  • Bachelor's Degree in a related field, preferably business or science.
  • Minimum of 8 years progressive experience or 5 years plus an MBA, of relevant experience in marketing or market development.
  • Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.
  • Experience within a start-up environment is preferred.
  • Experience in cardiology preferred.
  • Field sales or field marketing experience preferred.
  • Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.
  • Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging.
  • Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution.
  • Experience working with Imaging Cardiologists/Radiologists, General Cardiologists, Interventional Cardiologists and CV line Administrators.

Skills

Required:Marketing strategyCritical and analytical thinkingSelf-motivation and entrepreneurshipPresentation and communicationCross-functional collaboration
Last updated Oct 19, 2026. Interested? Apply on the company site.

About Heartflow

Decisive Coronary Care

Heartflow’s vision is to transform CAD from the leading cause of death into a disease that can be managed for life.

CCTA ResourcesRoadmap AnalysisFFRCT AnalysisPlaque AnalysisHeartflow OneHeartflow One PlatformMeasurable Impact
Company profileWebsite

More open roles at Heartflow