Senior ABM & Demand Generation Manager
About the role
Senior individual contributor role owning strategy and hands-on execution of ABM and demand generation to grow Optery for Business, collaborating with enterprise AEs and cross-functional marketing teams.
Responsibilities
- Build our ABM program. Expand existing efforts into a consistent program with clear account selection, segmentation, campaign plans, and success measures. Develop tailored programs for individual strategic accounts and groups of accounts with shared needs.
- Work alongside enterprise account executives. Develop shared account plans, map buying committees, identify gaps in engagement, and coordinate marketing activity with sales outreach. Run regular account reviews to assess progress and agree on next steps.
- Create conversations and help advance deals. Develop content, offers, and campaigns that engage relevant stakeholders within target accounts. Work with AEs to open new opportunities and address buyer questions throughout the sales cycle.
- Lead demand generation planning. Build a plan aligned with B2B pipeline goals. Identify priority audiences and opportunities, then develop programs that build awareness, capture interest, and convert it into sales conversations.
- Run integrated campaigns. Lead planning, execution, and optimization across content, email, webinars, digital, events, and partner channels. Define the audience, message, offer, channel mix, and follow-up, working with the colleagues responsible for each channel.
- Improve conversion. Review how buyers discover Optery, engage with content, request a demo or trial, and enter sales conversations. Work with Marketing, Sales, and RevOps to identify and address gaps.
- Use buyer insight to improve the work. Draw on customer conversations, sales feedback, research, and campaign results to refine targeting and messaging. Write campaign briefs and copy, and guide content/offers development.
- Measure results and recommend where to invest. Evaluate performance with RevOps using HubSpot, Dreamdata, and buyer feedback; track engagement, opportunities, pipeline, revenue, and costs; explain results and recommended changes.
- Manage budgets and priorities. Test new approaches, assess results, and expand programs that perform; make practical trade-offs based on capacity and business goals.
Qualifications
- 7+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business.
- Experience building or substantially expanding an ABM program, from account selection and planning through execution and measurement.
- Experience working directly with enterprise account executives on shared account plans, coordinated campaigns and outreach, and opportunity progression.
- Strong understanding of enterprise buying committees and complex sales cycles, including engaging multiple stakeholders within an account.
- Demonstrated success generating qualified pipeline in a sales-led environment with measurable impact on opportunities and revenue.
- Experience developing demand generation programs across multiple channels.
- Ability to identify gaps in the acquisition funnel and prioritize improvements based on likely business impact.
- Strong analytical skills to convert campaign/account/CRM data into actionable recommendations.
- Clear writing and communication skills for campaign copy and leadership-facing results.
- Hands-on experience with marketing automation and CRM platforms; HubSpot experience is valuable; familiarity with Dreamdata or similar attribution tools is a plus.
- Experience launching programs in a growing company and collaborating effectively in a small team.
- Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers; cybersecurity experience is a plus.
Skills
Benefits
- Great health, dental, and vision insurance
- 401k program with employer match
- Paid time off policy
About Optery
Opt out software that removes your private info from the internet
Optery is automated opt out software, and we serve individuals, families and businesses. With Optery, you can remove yourself from hundreds of data brokers that are posting and selling your home address, phone number, email and other private information on the internet. Optery received the “Editors’ Choice” award by PCMag as the most outstanding product in the personal data removal category in 2022, 2023, 2024, and 2025, the Cybersecurity Excellence Awards for Attack Surface Management, Digital Footprint Management, and Employee Privacy Protection in 2024 and 2025, Cyber Defense Magazine’s Top InfoSec Innovator and Best Attack Surface Management awards in 2024 and 2025, the 2025 Fortress Cybersecurity Award for Privacy Enhancing Technologies, and Fast Company’s Next Big Things in Tech award for security and privacy in 2023. In 2025, Optery was also listed by Business Insider as one of 30 early-stage startups most likely to become a unicorn. Optery prevents phishing and social engineering, identity theft and fraud, online stalking and harassment, ransomware, doxxing, and prevents people's private information from showing up in Google search results. Anyone can create a free account to receive a personalized Exposure Report with live screenshots summarizing where your information is being posted and sold online. Optery then provides free tools for self-service removals, or you can upgrade to a paid plan, and Optery will remove the profiles for you. Optery for Business serves enterprises removing personal information from the internet for their employees and executives, and offers an API enabling application developers to embed data broker scanning and removal technology into their applications.
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