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Product Marketing Lead, New AI Verticals

Savvy Wealth· Marketing
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Hybrid (NYC Office)Full-timePosted 4d ago

About the role

Product marketer responsible for go-to-market narrative and launch of Savvy AI vertical product for enterprise RIAs and wealth firms. Own positioning, messaging, GTM strategy, sales enablement, and market intelligence; collaborate with Product, engineering, and Sales to shape the product and prove value through design-partner results and ROI.

Responsibilities

  • Own positioning and messaging for the AI product: the core narrative, value proposition, and competitive differentiation against front-office AI tools, horizontal AI platforms, and in-house builds
  • Develop messaging for each buyer we sell to (COOs, CFOs, heads of operations) that translates AI capabilities into the outcomes they care about: operating efficiency, headcount leverage, and EBITDA margin
  • Lead the GTM strategy and launch for the product as a standalone offering, including brand direction and the key launch moments that establish us in the market
  • Build the sales enablement toolkit our team needs to land design partners and enterprise customers, including pitch decks, one-pagers, battle cards, demo narratives, and ROI frameworks
  • Partner with our deployment team to capture results from every design partner engagement and turn them into case studies, ROI proof points, and co-marketing programs
  • Own market and competitive intelligence: track how the category is evolving, feed customer and competitive insights back to Product, and provide input on packaging and pricing
  • Drive content and thought leadership that builds credibility with enterprise buyers, including thought leadership, industry media, conferences, and executive events

Qualifications

  • 7+ years of product marketing experience, with a strong background in AI Native, B2B SaaS or technology platforms
  • A proven track record of building positioning, messaging, and GTM strategies for new products, AI, automation, or workflow tools
  • Experience marketing to enterprise buyers with long sales cycles and six- or seven-figure contract values
  • Ability to turn complex technical capabilities into clear, credible narratives for non-technical executives
  • Demonstrated expertise building sales enablement tools (pitch decks, battle cards, demo scripts) that sales teams actually use
  • Comfortable with ambiguity: you can build a plan and ship work while the product and ICP are still taking shape
  • Hands-on with AI tools to automate and scale your own work, and credible when talking about what AI can and can't do in an operational setting

Skills

Required:Positioning and messagingGTM strategySales enablementMarket and competitive intelligenceAI proficiency

Benefits

  • Competitive salary and equity package
  • Generous relocation package to NYC office
  • Unlimited PTO + paid company holidays
  • Access to holistic medical, dental, and vision plans
  • Company 401(k) (including Mega backdoor Roth options), Commuter, and HSA/FSA plans
  • NYC office in Union Square
  • Lunch and snacks provided in the office, & dinner if you stay late
  • Access to virtual mental health care (Spring Health) and health concierge (Rightway)
  • Access to counseling for stress management, dependent care, nutrition, fitness, legal, and financial issues (Guardian WorkLifeMatters EAP)
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Savvy Wealth

Experience Wealth Management, Redefined.

Savvy combines technology with real-world financial expertise to offer you more freedom and peace of mind.

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