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Growth Marketing Manager (CPG Industry)

Scale Army· Marketing & Creative
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Remote$3.5k/mo - $3.9k/moContractPosted 5d ago

About the role

Role focused on owning the development and execution of the company’s growth strategy for a skincare CPG brand, driving customer acquisition, conversion, retention, and profitability while protecting margins and strengthening the brand.

Responsibilities

  • Develop and execute a growth roadmap aligned with revenue, profitability, and customer retention goals.
  • Identify high-impact growth opportunities across customer acquisition, website conversion, lifecycle marketing, and channel expansion.
  • Manage growth budgets, forecasts, and resource allocation.
  • Establish priorities, measurable performance targets, and a consistent testing cadence.
  • Align marketing strategies with inventory availability, product launches, and operational capacity.
  • Lead customer acquisition initiatives across paid social, paid search, creator partnerships, affiliates, and other relevant channels.
  • Manage internal specialists and external partners while remaining actively involved in campaign execution.
  • Monitor CAC, blended marketing efficiency, and contribution margin to guide spending decisions.
  • Identify opportunities to scale successful campaigns and improve underperforming channels.
  • Evaluate new acquisition channels through structured testing before committing significant resources.
  • Translate customer insights, product benefits, and brand positioning into compelling marketing concepts.
  • Collaborate with designers, creators, and copywriters to develop and test advertising creative.
  • Establish a repeatable process for testing messaging, offers, creative formats, and audience angles.
  • Ensure growth campaigns maintain consistent brand positioning and accurately communicate product benefits.
  • Own the roadmap for improving the online shopping experience and conversion funnel.
  • Optimize product detail pages, landing pages, merchandising, bundles, and promotional offers.
  • Conduct structured tests to improve conversion rates, average order value, and revenue per visitor.
  • Identify and address friction points throughout the customer journey.
  • Develop customer lifecycle strategies across email, SMS, and other relevant touchpoints.
  • Improve customer onboarding, post-purchase education, replenishment, cross-selling, and win-back journeys.
  • Implement initiatives to increase repeat purchase rates and customer lifetime value.
  • Use customer feedback and purchase behavior to inform segmentation, messaging, and promotional offers.
  • Develop performance reporting across revenue, acquisition, conversion, retention, and profitability.
  • Validate tracking and interpret attribution data alongside blended business results.
  • Translate performance insights into actionable priorities and communicate recommendations to the founders.
  • Lead internal contributors, agencies, and freelancers with clear responsibilities and accountability.
  • Recommend additional hires and resources as the business grows.

Qualifications

  • Proven experience scaling a consumer packaged goods (CPG) business, with direct ownership of growth strategy and measurable commercial results.
  • Ability to demonstrate previous growth results, including the business's starting point, revenue growth achieved, timeframe, budgets managed, and personal contribution.
  • Strong experience in direct-to-consumer eCommerce and physical-product unit economics.
  • Demonstrated success across customer acquisition, conversion rate optimization, and customer retention.
  • Experience managing paid media budgets and making investment decisions based on CAC, customer lifetime value, marketing efficiency, and contribution margin.
  • Experience leading teams, agencies, or freelancers while remaining hands-on with execution.
  • Experience in skincare, beauty, personal care, or a closely related consumer category is strongly preferred.

Skills

Required:Growth strategy developmentPaid media and CAC optimizationBudgeting & forecastingCreative testing & brand positioningeCommerce CRO & UXLifecycle marketingAnalytics & attributionTeam leadershipShopify and marketing tooling
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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