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Digital Marketing Specialist

Scale Army· Marketing & Creative
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Remote$2k/mo - $2.5k/moContractPosted 5d ago

About the role

The Digital Marketing Specialist will own lifecycle marketing execution across email, SMS, and campaign coordination to drive retention, engagement, and product launch performance for a fast-growing DTC brand. This role is execution-focused with strong emphasis on organization, cross-functional communication, and marketing operations.

Responsibilities

  • Execute and optimize email campaigns through Klaviyo and SMS campaigns through Attentive.
  • Build and manage campaign calendars, flows, and segmentation strategies.
  • Run A/B tests on subject lines, messaging, and timing to improve campaign performance.
  • Own and maintain the marketing calendar, ensuring alignment with product launches and campaigns.
  • Coordinate closely with product development, PR, and creative teams.
  • Ensure campaigns are executed on time and aligned across all channels.
  • Support product drops, ensuring all marketing assets, messaging, and campaigns are aligned.
  • Support SEO execution and optimization across website and digital platforms.
  • Ensure platforms like Google and LinkedIn are properly set up and maintained.
  • Support basic Shopify updates and website management tasks related to product launches and campaign execution.
  • Monitor and report on campaign performance, providing actionable insights.
  • Track KPIs across lifecycle channels and identify opportunities for optimization.
  • Act as the day-to-day coordinator for marketing and eCommerce execution.
  • Ensure alignment with the social media team for omni-channel consistency.
  • Communicate proactively with leadership on performance and priorities.
  • Maintain and monitor paid campaigns through Meta Business Manager and Google Ads using existing funnels, SOPs, and playbooks.
  • Support ongoing optimization, performance monitoring, and day-to-day execution of paid campaigns.

Qualifications

  • 3+ years of experience in eCommerce or DTC marketing.
  • Strong experience with Klaviyo, Attentive, or similar lifecycle marketing platforms.
  • Experience managing marketing calendars and campaign execution.
  • Familiarity with SEO fundamentals and digital analytics.
  • Experience collaborating with creative and product teams.
  • Experience working with apparel, fashion, or streetwear brands is preferred.
  • Experience supporting Shopify-based eCommerce stores or handling basic Shopify updates is preferred.

Skills

Required:Organizational skillsLifecycle marketing executionCustomer journey & retentionCommunication (English)Cross-functional collaboration
Nice to have:Spanish proficiencyShopify basics
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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