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Sr. Lifecycle Marketing Associate, Engagement & Upgrades

Acorns· Customer Relationship Management
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Remote$103.2k - $111.5kFull-timePosted 4d ago

About the role

Senior lifecycle marketer responsible for strategy and execution of lifecycle programs to deepen customer engagement and drive upgrades across Acorns and Acorns Early. Remote-first role with potential Irvine, CA office access.

Responsibilities

  • Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals.
  • Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
  • Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
  • Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings.
  • Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market.
  • Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications, with support from dedicated development resources.
  • Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition.
  • Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations for future experiments.
  • Own campaign quality and governance from setup through launch, ensuring accurate execution and adherence to internal review processes.
  • Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices.
  • Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.

Qualifications

  • 5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software.
  • Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels.
  • Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance.
  • Strong understanding of audience segmentation, personalization, and automated journey logic.
  • Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis.
  • Ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys.
  • Rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment.
  • Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices.
  • Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA.
  • Confidence reviewing data, identifying trends, and making informed recommendations.
  • Strong cross-functional collaboration and project management skills.
  • Comfort using AI tools to improve workflow efficiency and campaign quality.
  • Proactive mindset with ability to recommend improvements to lifecycle processes and tools.
  • High attention to detail, strong ownership, and ability to manage multiple priorities.
  • Hunger to deliver game-changing products.
  • Exceptional drive and precision in delivery.
  • Belief that your work is tied to your life's mission.
  • Optimism about the potential for societal change.

Skills

Required:Lifecycle strategyBraze or comparable marketing automationMultichannel campaigns

Benefits

  • Competitive salary and stock options
  • A comprehensive benefits package for you and your family
  • Flexible work location, hours, and paid time off
  • 401(k) matching
  • Monthly Acorns account contribution & GoHenry account for your family
  • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
  • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
  • Roots Leadership Program for Emerging Leaders
  • Community week onsite gatherings and various virtual events
  • Talented and motivated team members who care deeply about one another, our mission, and our customers.
  • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.
Last updated Oct 22, 2026. Interested? Apply on the company site.

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