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Director, Product Marketing

Handshake· Marketing
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Hybrid (San Francisco, CA)$196k - $245kFull-timePosted 4d ago

About the role

Director level role owning employer-side narrative and category strategy for Handshake, leading a small product marketing team to shape how Handshake is perceived by CHROs and talent leaders in the AI economy.

Responsibilities

  • Define and own the employer narrative and positioning that shows how the market sees Handshake, so that employers and CHROs see us as a strategic hiring partner rather than a college job board
  • Create and evolve the category story for the employer buyer, elevating our message beyond product features to win mindshare in a crowded HR tech landscape
  • Build thought leadership and content channels that put Handshake leaders in front of CHROs and senior talent decision-makers, growing executive awareness and pipeline influence
  • Lead, coach, and grow a team of 3-4 product marketers, setting a high bar for craft and strategic thinking across employer-side launches
  • Partner with Product, Sales, and Marketing leadership to translate roadmap and customer insight into launches and messaging that drive adoption and revenue
  • Align with product marketing on the EDU side and adjacent teams, including Handshake AI and our learning offerings, to keep one unified Handshake story across audiences

Qualifications

  • 8+ years in B2B product marketing, including leading a team of product marketers
  • A track record of creating or evolving a category, with the vision to reposition a company or product in the market
  • Experience elevating a narrative beyond the product, rather than selling primarily on features and specs
  • Experience marketing a marketplace or employment-related product, where the value comes from connecting both sides
  • Experience building executive-level content and thought leadership that reaches senior buyers such as CHROs
  • Strong cross-functional partnership with Product, Sales, and executive leadership on launches and go-to-market
  • Exceptional strategic storytelling and writing, with a high bar for craft in your own work and your team's
  • Based in the San Francisco Bay Area and able to work from our SF office

Benefits

  • Equity in a fast-growing company
  • 401(k) match, competitive compensation, financial coaching
  • Paid parental leave, fertility benefits, parental coaching
  • Medical, dental, and vision, mental health support, $500 wellness stipend
  • $2,000 learning stipend, ongoing development
  • Internet, commuting, and free lunch/gym in our SF office
  • Flexible PTO, 15 holidays + 2 flex days
  • Team outings & referral bonuses
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Handshake

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The better career platform for Gen Z changing how, where, and why the next generation of talent builds their career.

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