Creative Lead, Japan
OpenAI· Marketing
Hybrid (Tokyo, Japan)Full-timePosted 5d ago
About the role
Lead the creative vision and execution of OpenAI’s brand in Japan, translating global ideas for local audiences while maintaining global brand integrity. Collaborate with international studios, Japan Marketing, and cross-functional partners to shape visual identity, select agencies, and guide production.
Responsibilities
- Lead creative direction for brand campaigns, marketing, digital, content, experiential, events, and partnerships in Japan, across consumer and B2B audiences
- Translate global brand strategy and creative vision into culturally resonant work for Japanese audiences, developing locally originated ideas alongside global campaign adaptations
- Set and maintain a high bar for concept, craft, and storytelling across all creative outputs, with close attention to Japanese language, typography, and visual expression
- Partner closely with the International and U.S. Creative Studio, Japan Marketing, and cross-functional partners to align on creative direction, systems, and brand standards
- Guide and mentor designers, art directors, and creative partners working on Japan, providing clear direction, feedback, and inspiration
- Collaborate with Japan Marketing to turn audience insights and product capabilities into clear, locally relevant ideas and stories
- Shape and evolve OpenAI’s visual systems and creative frameworks for Japan while maintaining a consistent global brand
- Select and co-lead agencies in Japan together with the Japan Marketing Lead, aligning on agency partners, briefs and creative direction
- Interpret strategy and briefs, identifying the core creative tension and turning it into distinctive ideas that resonate in Japan
- Act as a trusted creative partner to cross-functional stakeholders in Japan, balancing ambition, cultural nuance, and brand responsibility
Qualifications
- Strong, distinctive portfolio demonstrating creative leadership, conceptual clarity, and exceptional craft across multiple mediums
- Experience leading brand work in Japan with local cultural relevance and strong global brand stewardship
- Experience working within a global brand organization, bridging global creative leadership and local marketing teams
- Ability to interpret global creative direction through a local cultural lens and articulate nuanced consumer insights
- Deep cultural fluency in Japan and strong understanding of local audiences, language, visual culture, storytelling, and creative communities
- Comfortable setting creative vision and hands-on execution
- Refined design eye and a strong, well-articulated point of view
- Experience collaborating across languages, cultures, and time zones in fast-moving environments
- Empathetic leadership that elevates teams through clarity, trust, and constructive feedback
- Balance of creativity with strategic rigor and strong brand stewardship
- Interest in how creativity shapes the role of transformative technology in Japan
- Strong cross-functional collaboration skills
Skills
Required:Creative leadershipBrand stewardshipCultural fluency (Japan)
Benefits
- Not specified in description
Last updated Oct 22, 2026. Interested? Apply on the company site.
About OpenAI
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