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Sr. Growth Marketing Specialist

OpenGov· Marketing
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US | Illinois | Chicago$80k - $110kFull-timePosted 5d ago

About the role

Senior full-stack marketer responsible for the complete go-to-market lifecycle for OpenGov products and features, including strategy, messaging, multi-channel campaigns, launches, enablement, and optimization to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments.

Responsibilities

  • Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results.
  • Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily to scale production and test variations at speed.
  • Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements.
  • Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs.
  • Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel.
  • Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision-making.
  • Lead end-to-end launch plans for new products and features—defining objectives, audience, messaging, tactics, timeline, and success metrics.
  • Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) to equip sales, customer success, and support teams on new capabilities.
  • Coordinate internal comms, customer announcements, and field readiness to drive product adoption.
  • Own campaign measurement and reporting—tracking pipeline contribution, engagement rates, conversion metrics, and ROI.
  • Analyze campaign performance, identify learnings, and translate insights into optimization recommendations.
  • Stay plugged into competitive, industry, and government trends; use insights to shape timely, relevant campaigns.

Qualifications

  • 5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.
  • Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results.
  • Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle.
  • Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development.
  • Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights.

Skills

Required:Campaign strategy and executionContent creation and copywritingGTM strategy and product positioningMarketing automation (Marketo, Salesforce)

Benefits

  • Comprehensive healthcare options for individuals and families
  • Flexible vacation policy and paid company holidays
  • 401(k) with company match
  • Paid parental leave, wellness stipends, and HSA contributions
  • Professional development and growth opportunities
  • Collaborative office environment with weekly catered lunches
Last updated Oct 22, 2026. Interested? Apply on the company site.

About OpenGov

Software for Public Servants

OpenGov is the leader in modern government software for our nation’s cities, counties, and state agencies. Schedule a demo today.

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