Product Manager, Social Features
About the role
Product Marketing Manager for Social Features at Airbnb, leading a new pod focused on turning guests' connections into reasons to come back to Airbnb. Owns features people use with friends (travel map and sharing, group travel tools, recommendations from people you know) and drives end-to-end outcomes from brief to launch with experimentation, storytelling, and cross-functional collaboration.
Responsibilities
- Write briefs and requirements grounded in guest needs and success metrics
- Prototype with AI first and test with guests
- Drive execution with engineering, design, data science, and program management from concept through launch
- Review builds, test flows, and edge cases to ensure high-quality delivery
- Shape integration of social connections across guest journey (search, booking, Trips)
- Build shareable moments like the travel map to grow the social graph
- Partner with social graph, social experiences pods, and other teams to ship cross-surface work
- Design for trust and privacy at the outset with clear controls over sharing
- Establish goals and weekly metrics reviews to track progress
- Collaborate with data scientists on experiments, decide what to scale or iterate
- Present strategy and results to leadership with clear narratives
Qualifications
- 8+ years in product marketing or product management with a track record of moving core consumer metrics through launches
- Experience building social or network-driven products (sharing, invites, feeds, profiles, group features, or connection-based recommendations)
- Deep AI-native mindset with daily use of AI tools for prototyping, research, specs, and analysis
- Attention to detail with engineering and design collaboration and handling data and edge cases
- Strong execution and bias for action; leading cross-functional launches on time and high quality
- Ability to read and act on experiment results; define tests and guardrails (trust, privacy, satisfaction)
- Strong judgment of consumer product quality and experience value
- Comfort building roadmap and operating rhythm in a fast-moving area
- Ability to earn trust of engineering, design, and data science partners and lead without formal authority
- Clear, structured writing and communication translating strategy into actionable guidance
- Experience at a consumer marketplace or travel company, or launching a new social product at scale (preferred)
Skills
Benefits
- Pay range: $200,000—$240,000 USD

About Airbnb
Book accommodations around the world.
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, we use hundreds of Post-Its a week, and we give the best high-fives in town. Headquartered in San Francisco, we have satellite offices in Dublin, London, Barcelona, Paris, Milan, Copenhagen, Berlin, Moscow, São Paolo, Sydney, and Singapore.
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