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Marketing Operations Manager

Meta· Business Marketing
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Menlo Park, CA$124k - $178kFull-timePosted 4d ago

About the role

The Marketing Operations Manager executes AI-first campaign workflows across multiple channels, owning execution quality from brief to launch, building and testing AI agents, and driving automation and efficiency within the Business Marketing Group at Meta.

Responsibilities

  • Own campaign execution and execution quality for an assigned business area, from brief through launch, across lifecycle, email, in-product messaging, web, and Meta ads
  • Use AI as the primary tool for execution work, including build specification, copy and asset variants, audience logic, and QA
  • Build, configure, and test AI agents that execute campaign workflows, and own the automation roadmap for the area, reporting results in turnaround time, cost, and error rate
  • Pilot new delivery capabilities, then codify what correct execution looks like and the eval rubrics that hold agents to it
  • Advise partners at the brief stage on what is executable and at what cost, and translate execution learnings into platform requirements
  • Raise the AI capability of the team through documentation, enablement, and coaching
  • Find new ways to continually streamline execution processes, including working with XFNs (if needed) to automate handoff

Qualifications

  • 6+ years of experience in marketing operations, campaign management, or marketing automation
  • Hands-on build experience in at least two digital marketing channels among email, paid social, in-product messaging, web, and SEM or display, with expert-level depth in at least one execution or ads platform (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Adobe)
  • Demonstrated use of AI to produce real marketing work output, with specific examples of what was automated and the measured effect on time, cost, quality, or volume
  • Hands-on experience building, configuring, and evaluating AI agents or LLM-based workflows, including prompt iteration and judgment on where output requires human review
  • Experience owning campaign execution at portfolio scale, including QA and trade-off decisions across competing requests
  • Experience scaling impact beyond own execution, through standards others adopted, requirements platform teams built, and enablement that raised team capability
  • Bachelor's Degree or equivalent work experience in digital marketing

Skills

Required:Campaign executionAI-driven workflow designChannel experience

Benefits

  • Benefits information is available on Meta Careers site; compensation includes base, bonus, equity, and benefits as described in posting
Last updated Oct 23, 2026. Interested? Apply on the company site.

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