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Product Marketing Lead, Social and AI, Facebook

Meta· Product Marketing Management
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Hybrid (Los Angeles, CA)$190k - $258kFull-timePosted 4d ago

About the role

Experienced Consumer Product Marketing Manager to drive product marketing for Facebook, leading cross-functional initiatives, inbound/go-to-market/outbound activities, and data-informed strategies to increase awareness, engagement, and adoption.

Responsibilities

  • - Influence and shape product strategies, positioning and narratives through data and insights in collaboration with research, product, communications and policy teams
  • - Develop and execute complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross-functional partners
  • - Partner across PMM, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long-term engagement
  • - Identify and frame ambiguous marketing challenges, develop structured recommendations supported by data, and present actionable plans to leadership and cross-functional partners

Qualifications

  • - BA/BS degree in Marketing, Business, Communications, or related field
  • - 12+ years of full-time experience in Product Marketing, partnering with Product teams
  • - Experience crafting GTM strategies based on consumer-driven insights
  • - Experience with consumer-facing product launches and consumer campaigns
  • - Deep understanding and/or active use of consumer AI products
  • - Experience working with product, marketing, communications and growth teams at all levels of management
  • - Experience driving presentations with executives and cross-functional teams
  • - Experience leading analytically rigorous, multi-channel marketing campaigns
  • - Experience with 0-to-1 products in ambiguous, fast-paced environments
  • - Experience communicating marketing strategies, insights, and recommendations in writing and in presentations to executive and cross-functional audiences
  • - Project management experience

Skills

Required:Product marketingGo-to-market strategyData-informed decision making

Benefits

  • - [Benefits information referenced]
Last updated Oct 23, 2026. Interested? Apply on the company site.

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