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Senior Brand Designer, Meta Ads

Meta· Design
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Menlo Park, CA$149k - $209kFull-timePosted 4d ago

About the role

Senior Brand Designer to own brand expression in the Meta Ads design system, translating Meta brand guidelines into UI rules, theming, tokens, and assets for Ads Manager and Meta Business Suite across product and AI-generated experiences.

Responsibilities

  • Own the relationship with Meta's central brand teams. Track upcoming brand changes, assess what they mean for ads products, and bring them into the Ads design system with a plan
  • Define how Ads Manager and related tools express the Meta brand, both on Meta's surfaces and on third-party surfaces where our tools appear
  • Set hierarchy and rules for the multiple AI product brands that share our interfaces, and align the product teams that own them
  • Translate brand requirements into color tokens, theming, primitives, and icon rules that designers, engineers, and AI tools can apply on their own
  • Manage icons for ads products: look and feel, guidance on inheriting vs. creating icons, and the technical approach to performance and cross-platform scaling
  • Write the guidance, examples, and evaluation criteria that guide AI design tools to apply brand and judge visual quality
  • Spot risks and dependencies early, such as brand changes, migrations, and deprecations, and drive them to resolution across teams
  • Modernize system primitives against current industry benchmarks

Qualifications

  • 6+ years of experience in brand, visual, or product design
  • A portfolio showing brand systems applied in digital products: color, iconography, typography, or theming
  • Experience turning brand guidelines into design system rules or components that other designers use
  • Experience leading work across teams you don't manage, including aligning senior stakeholders on visual direction
  • Clear written and verbal communication, including framing a visual problem in terms of user and business impact
  • Proficiency in Figma

Skills

Required:Brand system designFigmaCross-functional leadership

Benefits

  • Benefits information available in posting (see link)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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