← All roles

Marketing Manager, Wearables (South Korea)

Meta· Marketing
Apply on company site
Hybrid (South Korea)Full-timePosted 4d ago

About the role

Marketing Manager to lead wearables marketing in South Korea, owning market strategy, integrated GTM, and end-to-end creative + media leadership. Responsible for category narrative, launch excellence, and sustained growth in collaboration with Product Marketing, Retail, Sales/Partnerships, Comms and external agencies; monitors business health and escalates mitigations to leadership.

Responsibilities

  • Set South Korea strategy for category leadership: Define multi-quarter market strategy (audiences, channel roles, investment priorities) and build culturally resonant narratives and use cases for South Korea
  • Own GTM & launch leadership: Lead end-to-end GTM for launches and peak moments—planning, readiness, messaging alignment, cross-functional governance, and post-launch learning
  • Creative ownership (strategy → execution): Establish creative strategy and messaging hierarchy; write strong briefs; lead creative development with external agencies/production partners; ensure high craft and effectiveness across channels
  • Media ownership (planning → optimization): Own South Korea media strategy and budget allocation across the funnel; partner with media agency/internal teams to plan, launch, measure, and optimize against KPIs (including experimentation/test-and-learn)
  • Retail & partner amplification: Lead XFN with Retail to drive in-store excellence (demo strategy, merchandising, training inputs, retail events, retail measurement). Partner with Sales/Partnerships to develop co-marketing plans with key accounts (marketplaces, large-format retail, specialty electronics, operators as applicable), including partner toolkits and governance
  • Business health & leadership escalation: Run operating rhythms (weekly checkpoints, monthly reviews, QBR inputs). Monitor business health signals (readiness, partner execution, brand/demand performance, budget pacing), surface risks early, drive mitigation plans with owners/timelines, and escalate critical mitigations with crisp framing (impact, options, trade-offs, decision ask)
  • Budget & resource stewardship: Own planning, pacing, scenario modeling, and ROI-oriented prioritization across launches, always-on, retail, and partner programs

Qualifications

  • 12+ years of experience in integrated marketing, GTM, product/category marketing, or brand/performance marketing (consumer tech/devices preferred)
  • Proven ownership of market-level strategy and execution in South Korea
  • Demonstrated ownership of media strategy and budget with performance management and optimization
  • Strong creative strategy/briefing skills; track record leading creative and media agencies to high-quality outcomes
  • Proven cross-functional leadership through influence (PMM/Product, Retail, Sales/Partnerships, Comms, Analytics)
  • Experience communicating strategic recommendations to executive stakeholders and driving alignment on decisions with incomplete information
  • Fluency in English and Korean is required as this role will collaborate with stakeholders internally and externally whose usual business language is English and Korean

Skills

Required:Integrated marketingMarket strategyCreative strategyMedia planning & optimizationCross-functional leadershipExecutive communicationLanguage proficiency
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Meta

Shop the latest AI glasses and wearable technology from Meta.

Shop the latest AI glasses and wearable technology from Meta. Explore Ray-Ban Meta, Oakley Meta, display glasses, and cutting-edge VR headsets.

AI glassesOakley MetaRay-Ban MetaVR headsetsliquid-ai-recruiting-targetwearable technology
Company profileWebsite

More open roles at Meta