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Program Manager, Product Immersion and Testing

Meta· Business Marketing
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Hybrid (Austin, TX)$118k - $170kFull-timePosted 4d ago

About the role

Program Manager focused on customer insights, testing, launching, and scaling Meta's product immersion and testing initiatives within the Product Immersion & Testing Team of Business Product Marketing. Drives cross-functional collaboration, planning, and insights to inform product strategy and roadmap.

Responsibilities

  • Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science
  • Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects
  • Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope out and test design/requirements, manage logistics, and surface insights to inform product and business outcomes (product changes, roadmap impact)
  • Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale
  • Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and the quality of support
  • Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders
  • Travel: Support in-market experiences, with up to 20% travel (including international)

Qualifications

  • 8+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing
  • Experience managing, tracking, and measuring digital marketing campaigns
  • Experience designing and operating structured product testing or user research programs at scale, including program development, participant management, and insight synthesis
  • Experience leading complex, cross-functional programs with multiple concurrent work streams, managing dependencies, risks, and stakeholder alignment across technical and non-technical teams
  • Experience communicating program strategy and product insights to product audiences through written narratives, data-driven presentations, and structured briefings
  • Experience defining program metrics and using data to evaluate a program's effectiveness and drive continuous improvement
  • Experience initiating and driving projects to completion with minimal guidance
  • Experience building relationships with cross-functional teams, delivering impact through communication and influence
  • Experience implementing processes or programs to improve product or team performance
  • Confidence working independently and leading cross-functional teams
  • Understanding of product development, market research, and testing principles
  • Strategic thinking and problem-solving skills
  • Experience with project management tools (e.g., Asana, Jira, Smartsheet) and escalation processes
  • BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)

Skills

Required:Program managementCross-functional collaborationData-driven decision making

Benefits

  • benefits information referenced in the job posting
  • note: comprehensive benefits are described in the posting under Meta’s benefits page
Last updated Oct 23, 2026. Interested? Apply on the company site.

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