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Brand Marketing Manager, Facebook

Meta· Marketing
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Hybrid (Los Angeles, CA)$124k - $178kFull-timePosted 4d ago

About the role

Integrated brand marketer role on a generalist team responsible for an always-on marketing system to refresh and extend Facebook’s brand to new audiences at scale. The role requires flexibility across multiple brand initiatives, data-driven insight generation, and collaboration with cross-functional partners to drive growth, user value, and brand relevance.

Responsibilities

  • Execute always-on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels
  • Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
  • Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value and brand relevance
  • Partner closely with cross-functional teams, including product marketing, creative and agency partners, growth, partnerships, communications, research, and data science, to deliver integrated programs
  • Develop integrated marketing communications that take a 360-degree approach across digital, social, and traditional channels to support key narratives
  • Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas, using a test-and-learn approach

Qualifications

  • 6+ years of experience in brand marketing, integrated marketing or consumer products, with brands at a global scale
  • Experience in developing and executing integrated marketing campaigns across online and offline channels, including both brand building and acquisition initiatives
  • Experience using data and consumer research to inform strategy and drive actionable insights
  • Experience partnering with creative teams, agencies, and cross-functional partners to bring strategy to life through quality creative
  • Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, working with many internal and external teams to ensure seamless launches
  • Experience collaborating with and influencing cross-functional teams to align on goals and deliver integrated programs amid shifting priorities
  • Bachelor's degree in business, marketing, analytics, or a related field

Skills

Required:Brand marketingIntegrated marketing campaignsData-driven insightCross-functional collaborationCampaign management

Benefits

  • benefits listed in posting (implicit)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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