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Performance Marketer

adyn
Apply on company site
RemoteFull-timePosted 11mo ago

About the role

Data-driven performance marketing role focused on acquiring and retaining users for adyn, a personalized medicine company focused on birth control insights. First performance marketing hire responsible for paid media, analytics, testing, and optimizing渠道 mix to drive growth and revenue.

Responsibilities

  • Learn adyn’s scientific approach, creative strategy, and marketing stack in the first month
  • Research and present analysis of strategies and tactics in the consumer digital healthcare space
  • Develop customer segments
  • Draft strategy for paid search & social marketing
  • Architect the scalable marketing stack (CRM, marketing automation, analytics) in the first quarter
  • Plan, run, and analyze tests across audience segments, creative, copy, promotions and channels (social, paid search, affiliate, paid influencers, display, DRIP, retargeting, referrals)
  • Implement paid search & social marketing strategy
  • Track, analyze, and interpret brand channel ROI with KPIs (CPA, LTV, ROAS) and build dashboards
  • Build deep data-driven understanding of customer needs and journey
  • Optimize channel efficiency, budget allocation, and campaign-specific optimizations
  • Test and scale new digital channels
  • Create and manage aggressive testing frameworks, calendars, and processes
  • ideate and execute A/B testing (creative, copy, landing pages)
  • Collaborate with creative and leadership teams to optimize performance and validate hypotheses for customer acquisition

Qualifications

  • 2+ years of hands-on, fast-paced paid search & social marketing experience with a measurable record of driving brand growth
  • Experience at an online direct-to-consumer product or service company—ideally from pre-launch or launch through over 50,000 paying customers
  • Proven ability to drive positive ROI by optimizing CPA, LTV, ROAS; strong bidding/targeting/audience strategy
  • Ability to manage a large budget with aggressive targets
  • Deep knowledge of platforms' bidding, serving and optimization (Google Ads, Facebook/Instagram, Taboola, Google Analytics, etc.)
  • Experience with reporting/visualization tools (Tableau, Looker, Google Data Studio, etc.)
  • Strong analytical skills; SQL required, Python a plus
  • Experience in growth forecasting and attribution modeling
  • Ability to build multi-channel growth models through advanced analytics

Skills

Required:Paid search & social marketingD2C marketingROI optimization (CPA, LTV, ROAS)Budget managementAdvertising platforms (Google Ads, Facebook/Instagram, Taboola)Analytics & visualization toolsSQL
Nice to have:Python
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About adyn

The first test designed to prevent birth control side effects

fertility-techmachine-learningconsumer-health-services
Company profileWebsite

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