Performance Marketing Associate
About the role
Responsible for managing and optimizing digital advertising campaigns on platforms like Google and Facebook to drive customer acquisition, retention, and revenue growth for Material Depot's online marketplace.
Responsibilities
- Preliminary product research, keyword research and implementing them organically and inorganically
- Analysing revenue, campaign performance, ACoS, daily ad spends, etc.
- Plan, create and manage Facebook and Google sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads etc) Campaigns on Facebook and Google Seller Central by formulating strategies and road map for successful delivery of PPC campaigns.
- Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices.
- Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities.
- Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Google and Facebook.
- Develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth.
- Monitor and report on key performance indicators (KPIs), providing regular updates to senior leadership on marketing performance.
- Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall business goals.
- Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI.
- Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement.
Qualifications
- Any Graduate with a strong background in performance marketing, including experience running ads on various marketplaces such as Amazon, Flipkart, and other related platforms.
- Proficiency in performance marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, email marketing platforms).
Skills
Benefits
- Competitive salary range of ₹450K - ₹600K INR
- Opportunity to work with India's leading home decor startup fully remote.
About Material Depot
India's Fastest Growing Home Decor destination for Floor & Wall Decor
Material Depot is reimagining home interiors for the next generation of Indian homeowners. We bring design-forward materials: tiles, laminates, wall panels & more - straight from manufacturers to customers, cutting out the old, broken supply chain. Our online engagement fuels real-time trend insights, enabling us to launch new designs faster, in smaller batches, and at unbeatable prices. The result: beautiful homes built smarter, quicker, and more affordably. With over 10,000 homes served and a rapidly growing digital-first ecosystem, Material Depot isn’t just selling materials—we’re building the future of how India designs and lives.
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