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Head of Growth/Demand

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San Francisco, CA$150k - $230kFull-timePosted 11mo ago

About the role

Growth-focused leadership role building and scaling the demand generation engine for an AI-powered logistics automation platform targeting the trucking industry.

Responsibilities

  • Events & Sponsorships: Design and execute our presence at key industry conferences, trade shows, and networking events to build brand awareness and generate leads
  • Outbound Strategy: Develop and optimize outbound campaigns to reach freight brokers, trucking companies, and logistics decision-makers with personalized messaging
  • Account-Based Marketing: Create targeted, multi-touch campaigns for high-value enterprise prospects, coordinating with sales to move strategic accounts through the pipeline
  • Partner Marketing: Build and manage strategic partnerships with logistics tech companies, associations, and service providers
  • Content Distribution: Amplify thought leadership content across channels to establish Vooma as the voice on AI transformation in logistics
  • Growth Analytics: Build dashboards and reporting systems to track, measure, and optimize demand generation activities
  • Market Intelligence: Track competitor movements, industry trends, and buyer behavior to inform strategy and positioning

Qualifications

  • 5+ years of experience in B2B demand generation, growth marketing, or similar roles, preferably in enterprise software or logistics/supply chain
  • Proven track record of building and scaling demand generation programs that drive measurable pipeline and revenue growth
  • Experience with account-based marketing tactics and tools
  • Strong analytical skills with experience in marketing attribution, funnel optimization, and performance measurement
  • Excellent written and verbal communication skills with the ability to craft messaging for technical and executive audiences
  • Experience planning and executing industry events, conferences, and sponsorship programs
  • Entrepreneurial mindset with the ability to thrive in ambiguous, fast-changing environments

Skills

Required:B2B demand generationAccount-based marketing (ABM)Marketing analytics & attributionOutbound/outreach strategyEvent planning/executionCommunication
Nice to have:Content marketing / thought leadership

Benefits

  • Medical, dental, and vision coverage
  • Competitive compensation with significant equity upside
  • San Francisco location, in-person role
Last updated Aug 19, 2026. Interested? Apply on the company site.
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About Vooma

Automation platform for logistics

Vooma is the AI agent for logistics. We help our customers automate manual tasks and focus on work that drives business value. Mike built self driving trucks as a founding engineer at Kodiak Robotics (prev. Uber, Otto) and led their motion planning and safety teams. Jesse grew a private equity backed logistics software company from $2M to $20M+ as CEO.

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