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Founding Product Marketer

Vooma· Operations
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Hybrid (San Francisco)$175k - $230k + equityFull-timePosted 3mo ago

About the role

Founding product marketer at Vooma, responsible for how the world hears about, understands, and buys what we’re building. Own positioning, messaging, launches, content, enablement, and overall branding as the first PMM in a scaling GTM function.

Responsibilities

  • Own positioning and messaging for the company and product — for the industry, for buyers, and for users on the floor
  • Drive product launches end-to-end — naming, messaging, content, customer comms, internal enablement — so every release lands with customers and the market
  • Partner closely with our SVP Sales and CEO to arm our sales team with the pitch decks, demos, one-pagers, and competitive intel they need to close enterprise deals
  • Turn customers into advocates — case studies, testimonials, references, conference appearances, the works
  • Build the content engine — blog, newsletter, social, conference materials — whatever it takes to be the loudest, most consistent, most credible voice in freight AI
  • Partner with product and engineering to translate technical capability into customer value, and bring market insight back to inform what we build
  • Set the systems and rhythms that let marketing run reliably as we scale

Qualifications

  • Real B2B product marketing experience — you've owned positioning, launches, and sales enablement, not just demand gen or content production
  • A track record marketing to real-world, non-Silicon-Valley audiences — ops teams, fleet managers, financial services, healthcare, manufacturing, or similar buyers who don't read TechCrunch. Or proof you can credibly adapt: we'll dig in on this
  • Sharp writer and storyteller — you can take something technical and dense and make it crisp, plain-spoken, and compelling
  • Strong product instincts — you sweat the details of what we ship and have opinions about it
  • Hustle and ownership — you're known by your peers as the person who moves mountains and makes progress, no matter the circumstances
  • Comfort with ambiguity — you're excited, not terrified, to be the first PMM with no playbook to inherit

Skills

Required:Positioning and messagingProduct launchesSales enablementStorytelling / writing

Benefits

  • Medical, dental, vision
  • In-person in San Francisco — we work together, in the same room, every day
  • Competitive compensation and significant equity upside
Last updated Aug 19, 2026. Interested? Apply on the company site.
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About Vooma

Automation platform for logistics

Vooma is the AI agent for logistics. We help our customers automate manual tasks and focus on work that drives business value. Mike built self driving trucks as a founding engineer at Kodiak Robotics (prev. Uber, Otto) and led their motion planning and safety teams. Jesse grew a private equity backed logistics software company from $2M to $20M+ as CEO.

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