Social Media + Outreach Manager
Hybrid (Alpharetta, GA)$60k - $75kFull-timePosted 11mo ago
About the role
Social Media + Outreach Manager role at Reframe, a wellness-focused app helping people reduce alcohol use. Focus areas include social media management, influencer/outreach partnerships, and growth strategy to drive engagement and ROI.
Responsibilities
- Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
- Create engaging, on-brand content including reels, stories, posts, and captions
- Monitor trends and analytics to optimize performance and grow our following
- Manage content calendar and collaborate with designers, writers, and product teams
- Respond to comments and DMs to cultivate an active and supportive community
- Identify, engage, and build relationships with influencers, creators, and brand ambassadors
- Coordinate gifted and paid partnerships, from outreach to tracking performance
- Build partnerships with relevant podcasts, newsletters, blogs, and communities
- Host or support IRL and virtual community activations, events, and collaborations
- Track and report on KPIs and ROI of outreach and social initiatives
- Work with paid media team to repurpose high-performing content
- Stay up to date with trends in wellness, mental health, sobriety, and content marketing
Qualifications
- Experience not explicitly specified beyond being suitable for any level; new grads ok.
Skills
Required:Social media strategyContent creation (reels, stories, posts)Influencer outreach & partnershipsAnalytics & KPI trackingCommunity management
Last updated Jul 1, 2026. Interested? Apply on the company site.
About Reframe (Glucobit)
App to help people quit or cut back on alcohol use
Reframe is the leading app to help people cut back on drinking. Reframe uses neuroscience & psychology to help people shift the way they think about drinking & help build great habits. We don't believe in stigma or restrictions. In the past 12 months, Reframe has had over 2M+ users and has helped more people cut back on alcohol use than any other org worldwide.
mental-health-techconsumer-health-servicesconsumer
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